UTV is all set to give a gripping experience of Delhi 6 to audiences around the world, as they prepare for the release of the film on 20th Feb. Directed by the acclaimed Rakeysh Omprakash Mehra and with music composed by none other than A R Rehman, the film has already created immense curiosity amongst the public as well as in the industry circles with its promos and music. When it comes to innovation, UTV never falls short of ideas. After its innovative marketing ideas in DEV D it is now ready to sway its audiences with its new ideas on Delhi 6.
To begin with, there's a DELHI 6 CARAVAN – a float that is an interactive proposition to extend the "Delhi 6 experience" to the audiences through displays, contests, free give-aways, music and promos. The caravan was flagged off in Mumbai by the cast and crew on Feb 13th and will move to Delhi to meet the star cast of the movie at the premiere. Next in line is a DELHI 6 MELA being held at the venue of the premiere in Delhi. The Mela will showcase Delhi culture in traditional Chandni Chowk style incorporating all elements of old Delhi, including the food and customs. It doesn't end here! On 20th Feb, 2009, on the day of the release of the movie, for the first time in the history of cinema the star cast of Delhi 6 will travel to 6 different cities including Delhi, Chandigarh, Jaipur, Bangalore, Mumbai and Hyderabad within a span of 24 hours for the promotion of the film. Apart from this series of unparalleled marketing strategies there are a wide range of brand tie ups to extend the presence of Delhi 6 across the country. The key brands that are associated are McDonald's, Citibank, Dawaat, Motorola and Kingfisher. Along with Citibank there is special co-branded card being created to promote the movie. While that's the story in India, UTV Motion Pictures will also be doing a premiere of Delhi 6 in New York at the Museum Of Modern Art (MoMA). It is for the first that a Hindi film will be featured at the MOMA. And after revealing the first look in the Dubai International Film Festival, UTV is now doing a premiere in Dubai on feb 18th, in association with DIFF to reach out the movie aficionados in the UAE. says Siddharth Roy Kapur, CEO, UTV Motion Pictures,"After our collaboration on Rang De Basanti, a movie that became a movement, Rakeysh and UTV are getting together 3 years later, with our latest offering, Delhi-6. There are huge expectations from the film for obvious reasons, and we are confident that the film will live up to them. We have worked hard to ensure that our marketing and distribution efforts help Delhi-6 to reach out to the widest array of audiences in India and around the world." Delhi 6 is slated to release on Feb 20th, 2009 across close to 1200 screens in India and more than 220 screens overseas. http://www.indiainfoline.com/news/innernews.asp?storyId=94180&lmn=1 -- regards, Vithur
