Article from Rediff
The Congress is gung-ho about Jai Hothe Oscar winning song by AR
Rehman from the hugely feted movieSlumdog Millionaire.
With an eye of using it in its central election campaign for the 2009
polls, the Congress party has bought the rights ofJai Ho from T-Series
for an undisclosed sum of money and now no other political party or
agency would be able to to use it for either their campaign or
advertising.
A legal notice has also been served on Gujarat Chief Minister Narendra
Modi for using the slogan Jai Ho, after the party bought the rights to
the song and the tune.
Sources said that while this would not be the key slogan of the party,
the music and the tune would be used in their advertising campaign.
The song has come to symbolize hope over despair, achievement over
failure and after the huge publicity it has received in the wake of
the BAFTA awards, the Oscars [Images], the Congress hopes it would
begin with an advantage which it wants to build on.
It is learnt that the party had approached AR Rehman to compose a
special song for them for their election campaign but the music
maestro had declined on the plea that he did not have time and would
not be able to meet the party's deadline. As second choice, the
Congress decided to appropriate for itself the stupendous success of
Slumdog Millionaire, which a senior leader says is the ultimate
triumph of a have not (read aam admi) fighting against the odds and
coming out on top.
- [arr] Congress to use Jai Ho in poll campaign Srini Santhanam
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