Hasnt Jet Airways already signed ARR as its Brand Ambassador ??!!
On Thu, Mar 19, 2009 at 8:22 AM, Gopal Srinivasan <[email protected]>wrote: > > A R Rahman to be new face of Star Aviation > D GOVARDAN > Chennai > > STAR Aviation, the Indian aviation wing of the Dubaibased conglomerate, ETA > Star Holdings, is > all set to sign up Oscar winner, A R Rahman as the brand ambassador for the > soon-to > -be-launched regional airline operations. > Star Aviation has already received the go ahead from the civil aviation > ministry for operating > its regional airlines service in the country. The airlines, which is > scheduled to start its > operations sometime next month, will initially operate brand new fleet of > three Embraer 170 > aircrafts. > > “We are firming up our plans for the airlines and flight schedules. The > launch of the service > will happen in about a month’s time,” a senior Star Aviation official told > Financial Chronicle. > > “We have held discussions with Rahman. But, yet to sign a formal agreement > with him,” he said, > on A R Rahman becoming the Brand Ambassador for this fledgling airline. A > for mal agreement is > likely to be signed over the next couple of days, it is learnt. > > Star Aviation will be the first corporate to sign up A R Rahman as its > brand ambassador, after > he won the Oscars. He had earlier represented a few brands, including > Airtel, in the past. > > The designated regional airline will initially cover seven cities, mostly > in south India, from > its Chennai hub. These are Bangalore, Kochi, Thiruvananthapuram, Madurai, > Hyderabad, > Vishakapatnam and Ahmedabad. > > The ‘full service carrier’ will offer a ‘single class configuration’ of > seats, as already being > successfully done by Paramount Airways, based out of Madurai. And it is > also adopting a similar > approach by opting for a mix of leased and owned aircrafts. > > While the initial focus is expected to be south, Star Aviation will > eventually spread to other > Indian cities as well. Though regional airlines are not permitted fly > between two major metros > across regions, Star Aviation will still be able to connect Chennai with > Bangalore and > Hyderabad, besides operating flights to most tier-II cities in the region. > > The multi-billion Dubaibased ETA Star Holdings has interests which pans > across industries > including real estate, hospitality, automobile, power sector and shipping > services. > > The group’s Indian operations are headquartered in Chennai and it has > already forayed into real > estate, shipping, insurance and power sectors in India, besides > restaurants. > > -- regards, Vithur
