A really great work Arvind bro.

We are enjoying every letter in this article.

Thnaks, thanks soo much!!

2009/6/4 Aravind AM <[email protected]>

>
>
>   Hi everyone,
>
> Here are the scans and translation of this week's article.
>
> Week 09, Part 01
> http://www.flickr.com/photos/aravind_am/3594446318/
>
> Week 09, Part 02
> http://www.flickr.com/photos/aravind_am/3593636813/
>
> Week 09, Part 03
> http://www.flickr.com/photos/aravind_am/3593636489/
>
>
>
> Week 9
>
> 1991
>
> The public and the music fans hadn’t heard about Dileep, then. But, the
> film music fraternity and the ad film world knew him well. The music circuit
> had taken cognizance of how he elevated himself from just renting out music
> instruments (after his dad’s death) to playing for prominent composers,
> accompanying famous musicians on world tours and rocking the ad music world.
> But, they didn’t expect this silent storm to take the next avtar. Not just
> them, even Dileep didn’t expect the turning point!
>
>
>
> In 1987, Dileep set up Panchathan – a state of the art recording studio –
> in his house. It had many modern instruments and recording equipments, the
> Indian industry had never seen! Leading ad companies started queuing up in
> front of Dileep’s house for his music. A picture of Pir Qadri in the studio
> reception, welcomed them!
>
>
>
> Dileep composed jingles for reputed organizations and brands like Boost
> (the ad featuring Sachin Tendulkar and Kapil Dev), Titan, Premier pressure
> cooker, MRF tyres, The Hindu, Asian Paints. He also composed the signature
> tunes of Sun TV, JJ TV and Asianet. He composed for several TV shows, Radio
> jingles, multimedia AVs and several short films. It was Rahman who composed
> the title music for “Spirit of Unity” concerts organized by Madras Telugu
> Academy. He was doing well financially. He had even fulfilled his desire of
> owning an imported-car. What more?
>
>
>
> One day, Dileep was driving in his new car, listening to a new western pop
> album. The music and recording quality was outstanding, and he enjoyed it
> totally. After that, he played another cassette, which had his own ad film
> compositions. He got so tensed at the quality of recording that he pulled
> out the cassette and flung it off! After the superior sound quality of the
> western pop album, he just couldn’t listen to anything else. Dileep, who was
> evolving into a full-fledged recording artiste and audiography technician,
> had the burning desire to improve our recording quality equal to that in the
> west.
>
>
>
> Though Dileep felt that the recording quality in this part of the world was
> yet to catch up with the quality in the west, those in the ad industry were
> totally impressed with his superior recording quality, which was better than
> those in India at that time! Film composers in Mumbai were jealous listening
> to Premier pressure cooker jingle. The reason was that there was only one
> person in India who knew and understood the latest in music recording and
> that was Dileep!
>
>
>
> Dileep had invited Mani Ratnam to his studio. Mani who was looking for a
> new composer for a new film (not Roja, it was another film idea), remembered
> Rahman’s this 6 months after Dileep’s invitation. He wanted to give this new
> composer a try, and he visited Panchathan. Dileep who was extremely busy
> even then, welcomed Mani and played some of his sample clips. Mani who is
> “techno crazy” was awed by the hi tech studio. The music that he listened
> to, impressed him further!
>
>
>
> Dileep then showed Mani, his new composition. It was the music he had
> composed for a Bharat Bala directed short film on the Cauvery river water
> issue. The music moved Mani Ratnam deeply. He realized that this music was
> different and it was a flame that’s on its quest to move bigger and better
> things. Mani immediately confirmed to Dileep that he would be the composer
> for his next movie. Rahman was excited about this, as he didn’t have any
> significant interest towards film music.
>
>
>
> Dileep went to Mumbai for a music event. Veteran composer Naushad who had
> already known about Dileep’s talent (RK Shekar had worked with Naushad too)
> told him – “You should enter film music industry.  You are talented enough
> to succeed there.” Dileep just returned a smile as his reply. Naushad
> insisted further and blessed him.
>
>
>
> But even then, Dileep never moved towards the film music industry on his
> own accord. He had just invited Mani Ratnam, and Mani offered him an
> opportunity, as he was impressed with the music. That’s all! He continued
> his focus on ad films, leaving the rest to Allah!
>
>
>
> One day, Mani Ratnam returned. He told Dileep, “I’m doing a new film,
> titled *Roja. *K Balachander is producing the movie under 
> *Kavithalaya*banner. You’re the composer, and you need to start working right 
> away.”
> Dileep was confused on whether to accept or reject the offer. He accepted it
> for just one reason – it was Mani sir’s film!
>
>
>
> Rahman tells us about this – “I was offered Rs. Twenty five thousand for
> this project. I could have earned that amount within few hours, composing
> for ad jingles. But, the prospect of working under Mani sir, attracted me.
> He is not a director who considers songs as fillers. I knew that he puts in
> lots of effort for each song in his films. I’ve noticed how he elevates a
> song which is 100%, to 400% with breath taking visuals. So, I accepted the
> offer”
>
>
>
> “I knew that there would be sky high expectations on a composer instrocued
> by Mani Sir, and hence, there was pressure on me! But, Mani was extremely
> friendly, and he brought out music from me. I’d have composed hundreds of
> tunes. We selected the best out of those, improvised on them…. He’s great!”
>
>
>
> ‘Roja’ album became a super hit through out the country. For Dileep who was
> rocking the ad film music world silently as an unknown composer, this was a
> pleasant shock. He was overwhelmed that not just fans, but even co-musicians
> and co-composers came forward and appreciated him. Though he had done so
> much of brilliant work for ad jingles and many of his tunes were popular,
> public wasn’t aware who the composer was. But all that changed, with Roja.
> If he had contemplated on whether to compose for just twenty five thousand
> rupees, he wouldn’t have got such a grand opening. When Rahman joined Mani’s
> camp, the whole world welcomed him with love!
>
>
>
> The super hit song from Roja – Chinna Chinna Aasai – can be considered as
> the first Reggae song in tamil. After the recording of this song, Dileep had
> recorded it on a cassette and played it to his mom. How did she feel then?
>
> Kareema Begum talks about it – “I didn’t know much about musica. I knew
> only one thing – he was rising higher and higher in the music industry, due
> to God’s grace. One day, he came up to me and said ‘Ma, I’m going to compose
> for a tamil film. It’s a Mani Ratnam movie. Listen to this song which I’ve
> composed.’ He then played *Chinna Chinna Aasai. * It was a happy song, but
> I don’t know why tears started welling up in my eyes. Rahman was concerned,
> and asked me what happened. I replied ‘Nothing…. The song is very good…. It
> moved me… It did something!” The song I liked was later loved by the whole
> world! I felt that he had started fulfilling his dad’s dreams, and this song
> was a start!”
>
>
>
> *Chinna Chinna Aasai* became the ‘family song’ in many households, and
> Rahman won the Rajat Kamal Award – the national award for best music – on
> debut!
>
>
>
> That was the beginning of a new era in Indian film music.
>
>
> (to be continued)
>
>
>
>
> PS: I will upload Week 8 scans too, by today
>
> Aravind
>
> ------------------------------
>
> Rahmania show interviews: http://rahmania.4shared.com
> ------------------------------
>
>
> ------------------------------
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>
> 
>



-- 
Regards,
Uday Kiran

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