Way to go!!!


________________________________
From: Gopal Srinivasan <[email protected]>
To: [email protected]
Sent: Sunday, June 21, 2009 9:39:44 AM
Subject: [arr] Our man, Rahman

http://www.flickr.com/photos/arrahmanfans/3645226305/

Our man, Rahman
Musician A.R. Rahman has his own Barmy Army — some 15,000 diehard fans
who follow their idol’s every move. Anirban Das Mahapatra meets some
of them

ALL FOR ONE: Members of the A.R. Rahman fan club are all pepped up
before a concert in Calicut this year
Just in case you thought you knew everything about A.R. Rahman and
were his biggest fan under the sun, here’s a reality check. Surely,
you wouldn’t know anything about the ad jingles he once composed for
brands ranging from Hero Puch to Leo Coffee, would you? Or are you,
for that matter, aware that he’s lending the soundtrack to an IMAX
production titled Heart of India? And have you the distinction of
being physically present at all concerts the music director has had on
Indian soil till date?

Chances are you haven’t. That is what makes people like Gopal
Srinivasan and Vijay Aiyar a special breed — a breed that has been
steadily growing for the past decade or so to now include some 15,000
music-crazed men and women who live, breathe and swing to A.R.
Rahman’s magic for every living moment. Welcome to the “real” A.R.
Rahman fan club.

“It’s funny how a simple initiative on our part went such a long way
in bringing Rahman fans together,” says Srinivasan, a Hyderabad-based
software professional. “All we wanted to do was form a forum where
people could interact with one another and contribute to an
information pool about the life and works of our favourite musician.
But look how far it has come now.”

Srinivasan isn’t exaggerating. Even as Rahman, who won two Oscars for
the film Slumdog Millionaire, came to Pune last month to perform at a
high-octane concert that marked the beginning of his Jai Ho world
tour, the army of Rahman fans, led by Srinivasan and Aiyar, created a
unique record of attending each of Rahman’s concerts ever performed in
India. “Some of us have even made it a point to be present at his
concerts abroad,” says Aiyar.

For Srinivasan, who’s now at the helm of all activity undertaken by
Rahman’s own “Barmy Army” — a name for English cricket fans who follow
the team — the journey began over 15 years ago. As an impressionable
youth in his late teens, he was completely bowled over by music from
Roja, the 1992 film that made Rahman a household name across India.
“The music was so different, so new. It hooked me so badly that I went
mad hunting down every single bit of music that had ever come out of
Rahman’s studio.”

Once the Internet arrived in the late 1990s, he logged in only to
receive a pleasant surprise. “The net was full of Rahman trivia, much
more than I knew. Clearly, it looked like a nice platform for
exchanging ideas, and I decided to take my hunt online.”

Very soon, he had struck an online friendship with Aiyar, a music
promoter and another die-hard Rahman fan. The duo decided to form an
online fan club to “create a forum for like-minded individuals to
share thoughts about Rahman,” says Aiyar. That was 11 years ago.

“By 2000, when I joined, there were some 50 emails being swatted
around daily among members, with crazy details and trivia about
Rahman’s music,” says 28-year-old Bangalore-based software engineer
Gomtesh Upadhye. The group, reveals Aiyar, was eventually taken over
by Yahoo!. Recently, the group went on to open a page on Facebook,
where the membership quickly swelled to 3 lakh.

Meanwhile, other bonds were being struck. Sometime in 2003, almost
miraculously, Aiyar boarded a flight to discover Rahman seated beside
him. A personal bond was quickly forged. Rahman was slated to perform
in Bangalore — the city where most of the group’s fan base happens to
be. It was a golden opportunity for the group to get involved in a
more direct way.

“We helped out with dealing with sponsors, ticketing and even
backstage work,” says Upadhye. “There were about 40 of us. We did
everything we could do, for free.”

It didn’t go unrequited. The group was treated to a personal
interaction with Rahman after the show, an experience most of them
describe as “awesome.” Says Srinivasan, “We learnt that Rahman himself
had been closely following our activity on the Internet. Since then,
he’s reciprocated with great warmth to all our activities. It’s been a
very special association.”

Rahman eventually invited Srinivasan and Aiyar to handle parts of his
promotional initiatives. Srinivasan is now in charge of all content on
Rahman’s official website, while Aiyar manages KM Musiq, Rahman’s
music label, apart from doubling as his media coordinator.

After Bangalore, the group has followed Rahman to all his concerts in
India. “It’s a crazy thing, actually,” laughs Upadhye. “We get
information about the concerts much before the public does. So we
begin planning our trips and start hunting for air tickets and
accommodation.”

Normally, the resident members of the city where Rahman is scheduled
to perform are sounded out about the group’s plans. “These people then
work to organise our trips, arrange for our stays, sometimes in their
homes. And then we assemble at the concert venue, dress in a common
uniform (black T-shirts) that we’ve designed for ourselves, sing along
with Rahman and his team through the concert and generally have a
blast,” Upadhye says.

Of late, the group has even looked beyond Rahman’s concerts to do a
bit of do-gooding. “Some of us in Bangalore get together on Sundays to
do community service and we hand out food packets to the needy,” says
Srinivasan. “On Rahman’s birthday, we sponsor lunches in old age and
children’s homes,” he adds.

Then there are occasional meetings in different cities when the group
gets together to discuss music, or as Bangalore IT professional Arun
K.B. puts it, to cheer Rahman on in his quest for glory. “When he won
his Golden Globe, we met for coffee at a Café Coffee Day outlet to
celebrate,” says Arun. “Then, on Oscar night, we hired an entire
lounge bar in Bangalore, where 30 of us walked in at 6 am to watch the
Oscar ceremony. When Rahman got the Oscars, it was like a madhouse
inside. Everyone went crazy!” he exclaims.

Some might say that’s going one notch too far in the name of fanfare.
But clearly, this group isn’t listening. And given that it packs in
enough chutzpah to stand out from rank fan clubs, it probably isn’t
caring either. Jai Ho to that.


------------------------------------

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