http://www.joyofgivingweek.org/celebrities.html


The Joy of Giving Week during Sep 27-Oct 3 organized by NGO GiveIndia will 
begin in schools and colleges next month.

'If
the whole country was bound by this spirit to give back as much as they
can to society and the less privileged, lives would change,' actress
Nandita Das, who is acting as a catalyst for the project, told IANS
here. 

The Joy of Giving Week is being billed as the largest charity event in the 
country.

It
could be a kind word to someone who does not expect it, an hour of
coaching or training to poor kids, auctioning personal belongings to
raise money for the poor, feed the hungry, donate either in cash or in
kind or even attend a charity event to boost morale. But the act has to
be voluntary and free of cost, explained Das.

GiveIndia is a
non-profit group that liaises between donors and more than 200 charity
missions to raise funds for poor children. It is also the brain behind
the Delhi and Mumbai Marathons, two of the country's biggest charity
runs.

Venkat Krishnan N., the director of GiveIndia, said the
Joy of Giving Week is a 'national movement aimed at taking the focus
away from one's own self, instilling the spirit of philanthropy in all'.

'We
as a nation must learn to believe that we can change things,' Krishnan,
an Indian Institute of Management alumnus, who set up GiveIndia nine
years ago after returning from the US, told IANS.
 
'Whether you are a paanwallah in Lucknow, a traffic cop in Mumbai, an
idli vendor in Madurai or a millionaire in Delhi, you can reach out to
someone less privileged - by donating money, volunteering time,
providing your skills and even just saying a kind word to someone who
may not have expected it from you.'

Krishnan said the campaign
has enlisted the support of more than 100 corporate houses, 80 NGOs,
35,000 schools and 3,000 colleges across the country. It will be
partnered by media channels like MTV and supported by sites like Google
and Ebay on the internet.

'The Joy of Giving Week campaign will start in schools and colleges in 
mid-August,' Krishnan said.

Each
school will have to think of a solution to a pan-Indian problem and
implement it during the Joy of Giving Week and colleges will have to
host a cultural festival jointly with an NGO.

The campaign has
roped in Indian movie celebrities like Anurag Kashyap, A.R. Rahman,
Ayesha Takia, Farah Khan, Imtiaz Ali, Mini Mathur and Mani Ratnam and
cricketers Sachin Tendulkar and Rahul Dravid.

It has Gopal Gandhi, the governor of West Bengal and the grandson of Mahatma 
Gandhi, as an ambassador.

According
to the GiveIndia team, at the end of the campaign, 'one million poor
children in India will never go hungry and five million people would be
clothed and protected'.

'It will be a sustained movement and an annual charity event,' Krishnan said.


http://india-forums.com/news/article.asp?id=189382

http://www.thaindian.com/newsportal/feature/payback-time-india-to-celebrate-joy-of-giving-feature_100224949.html


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