The NRI Groove: A Vibrant Music Scene   By R.M.VIJAYAKAR  indiawest.com July
30, 2009 06:23:00 PM

MUMBAI — Tastes in Indian music seem to vary significantly among Indians
based at home and those who live on, or are brought up on, foreign shores.

As Hindi film music crosses the pan-Asian barrier foreigners of all hues
also get hooked to our classical and folk — and artists such as Kailash
Kher, who is now touring the U.S. and releasing a new album on an American
label.

And since mainstream Hindi artists like Sonu Niigaam, Sunidhi Chauhan and
Hard Kaur (due to perform in Los Angeles Aug. 2 and Oakland, Calif., Aug. 8)
are drawing crowds, we tend to assume that Indian music lovers around the
world are in complete musical sync with Indians in India.

But this is emphatically not the case — despite many areas of congruence.
Tastes and preferences dictate trends and they in turn are determined by the
socio-cultural and economic environment, the local music in the countries
that NRIs make their homes, on how much rooted Indian families remain and
thus what values are inculcated by them in their children, especially those
born or even reared abroad.

We also cannot forget that music is just one aspect of our culture, along
with dance, films, theatre, arts and literature, and that influences are
interrelated despite their independence. So because Indian music is an
overflowing ocean of genres and styles, let us look at the similarities and
divergences in each.



Film Music



The overwhelming majority of Indian youngsters — especially the ones who are
‘Net and techno-savvy and belong to an affluent or affording class —
consider A.R. Rahman as their new monarch and messiah. The hot genres are
club, techno and the latest Western styles like hip-hop and blues, all
blended with desi influences like Punjabi pop, a smattering of Rajasthani
folk and a dollop of Sufi. Remixes remain top favorites on dance floors, and
as we move deeper into Indian small towns, Himesh Reshammiya’s demand
(certainly not low in pubs and the digital arena) also escalates. In old
film music, the top favorite remains R.D. Burman — though mostly for his
fast numbers and especially in remixes.

There is overemphasis on sound, and lyrics are appreciated more for
catchphrases and superficial meanings rather than freshness and depth of
thought.

But NRIs, generally, have a welcome and surprisingly less disconnect with
more substantial music, even if they sometimes also pander to some of the
worst of new music that is summarily rejected by Indians. Generations X and
Y overseas exhibit a sharp dichotomy between those who have no love lost for
old film songs (as in more than from early ‘90s down to the ‘50s or beyond)
and those who show a knowledge (delightfully vast, varied and deep) and
taste for the best of old music in original (read unremixed) form. This is
all the more commendable considering the fact that sound-wise, they have
access to and familiarity with much more advanced music systems and
electronic and digital devices. And so we have NRIs running very impressive
music download and informative sites as compared to their Indian
counterparts. Hungry for information both on legends and lesser names, young
India-West readers have written for feedback in with requests for articles
on legends like Shailendra and Sahir. Most youngsters in India do not know
beyond Javed Akhtar, Gulzar, Sameer and Prasoon Joshi!

One NRI from UK pointed out detailed omissions (due to space constraints
from my side — but that did not stop him!) from a Shankar-Jaikishan piece
this writer has done online, while another possessed rare Laxmikant-Pyarelal
and Mohammed Rafi recordings that very few Indians have and the original
music labels have lost for good! Such NRIs are among the biggest physical
and digital consumers of film music from the ‘40s to the ‘90s and social
networking sites and blogs are full of their comments.

In an extreme case, even foreigners are amazingly literate. An Israeli in
his early thirties staying in Israel — on Facebook — rattles off songs and
their meanings in perfect Roman (““Solah baras ki bali umar” is one of
Bakshi-saab’s best lyrics,” he once wrote). What’s more, his knowledge of
the work of an individual lyricist, composer and singer extends to films,
songs, their meanings and the years of release! Obviously he goes after
content rather than the packaging/sound priority of even resident urban
Indian youth.

The NRIs and small-town Indians thus share a common quality — they analyze,
assess, research and think for themselves and are not slaves at all to
conventional thoughts and media- and lobby-driven hypes that R.D. Burman and
A.R. Rahman have no equals or superiors and that facts are completely
diverse from pre-conceived notions and the pre-programmed thinking of the
herd mentality.

The regional film music scenario also seems to runs on roughly parallel
levels.



Light Music, Ghazals & Bhajans



It is well known that most top-flight as well as upwardly mobile musicians
across different genres — ranging from veterans like Jagjit Singh and
Bhupendra to names like Pankaj Udhas and Anup Jalota down to the newest
talents — perform to packed houses not just in the so-called NRI-heavy zones
of U.K., U.S.A., Canada, the Gulf, the Far East and Australia and New
Zealand but also in rarer locations like Mexico, Germany, Spain and several
African and European countries. And despite performing very frequently in
such locales, the arenas and auditoriums are always packed to capacity, and
significantly even if not exclusively with Indians and Pakistanis.

In India, most concerts by these luminaries are restricted to small “by
invitation” private or corporate gatherings, or get a decent audience only
in selected culturally aware towns, provided the shows are staged at long
intervals!



Classical – Hindustani & Carnatic



The status of classical music is no different, but the disparity is much
more pronounced. Most classical musicians of caliber, whether from the
Hindustani or Carnatic disciplines as also vocal or instrumental, not only
get appreciation and money but also astonishingly much more respect and
artistic satisfaction overseas. So whether it is Ravi and Anoushka Shankar,
Grammy winner Pandit Vishwamohan Bhatt or an Ustad Amjad Ali Khan, a Pandit
Jasraj or a Dr. L. Subramaniam down to the newest names — they seem to
flower creatively under the affection and constant indulgence of our
compatriots abroad.

And as one classical musician puts it, “It’s very simple. In India, people
tend to attend classical concerts just because they have somehow got a
couple of free passes or for being seen in the right places! But overseas,
where you have to pay a good sum not just for the tickets but also for
parking cars and hanging up your overcoats, only the genuine music lover
throngs the halls, whether NRI or foreigner.”



Folk, Pop and Other Genres



There is much more meeting of minds in the field of pop and folk, especially
trendy pop-folk. Fusion is yet another area where thoughts converge in most
cases, but the explanation for that is obvious: when you have to move the
sole instead of the soul, all that is needed is a groove and a beat. The
ubiquitous bhangra-pop of course holds sway everywhere, and is the
quintessential fodder for pubs with Indian clientele globally. After all,
the U.K. and U.S.A. in particular are rich with pop groups as well as
individuals who largely perform there, but keep coming and trying their luck
in India.

But perhaps this is the only area where our Indian youth seem to score in
having a higher taste.  http://www.indiawest.com/readmore.aspx?id=1362&sid=5

-- 
regards,
Vithur

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