A.R. Rahman's water conservation message
Padma Iyer [September 28, 2009, 5:49:56 PM]
Twin Oscar winner A.R. Rahman has indeed charmed the whole world. He is
currently working with some of the biggest names in international music and at
the same time, doing his bit for the betterment of the world.
Following his anti-poverty anthem for the UN, the Mozart of Madras is now
joining the likes of U2 and Shakira for a global video on water conservation.
The video was shot in Filmistan Studios recently. This music video will be
aired worldwide through the Internet. The 120 minute webcast is titled 'Moving
Stars And Earth For Water' and will also feature U2, Peter Gabriel and Shakira.
Rahman's 3.40-minute music video is based on the musical track 'Vellai Pookal'
penned by Vairamuthu, from the movie Kannathil Mutthamittal. This Mani Ratnam
classic had won Rahman the National Award. Talking about why he chose this
particular track, Rahman said that he always relied on his instincts for music
and this track felt perfect for the theme of water conservation.
The video, directed by Deepak Gattani, founder of Rapport Global, will feature
Rahman (dressed in white) and kids as the song is addressed to the young
generation of today.
The 'Moving Stars And Earth For Water' webcast is pioneered by the Canadian
foundation One Drop and it hopes to raise worldwide awareness on water
conservation.
http://tamil.galatta.com/entertainment/livewire/id/AR_Rahman_water_conservation_message_30554.html
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