Fever 104 FM Kolkata rolls out contest with AR Rahman Story By: Businessofcinema.com Team updated on: Oct 23, 2009
MUMBAI: Fever 104 FM is the official radio partner for AR Rahman live in concert Jai Ho. The concert will be organized in Kolkata on 14 November, 2009 at Salt Lake. As part of the association, Fever 104 FM has launched a singing talent hunt on air. The deserving talent will get a chance to sing with A.R. Rahman. It will be an exclusive singing based talent hunt and Fever 104 FM brings this chance for it's listeners to showcase their singing skills. The period for selection for the auditions will be from 23 October to 12 November. Listeners will have to call up on the IVRS number and will sing their favorite Rahman song to qualify for this talent hunt. Fever 104 FM will run a contest to pick five best in the city. These winners will get to meet and audition with Rahman on 13 November. Station head Kolkata Neeraj Chaturvedi says, "We are pleased with our association with Liver Foundation and happy to lend our support for their noble cause. With an introduction of our first singing on-air talent hunt, our endeavor at Fever 104 FM is to offer musical treat to our listeners in Kolkata. We are honored to be associated with the singing legend Mr. A. R. Rahman for the second time. Reviving our promise of 'It's all about the music', Fever 104 FM brings music genius, Mr. A.R. Rahman live for its Kolkata listeners."
