1-800-LOVE, Abbas Tyrewalas's next film after Jaane Tu Ya Jaane Na is nearly complete, but you will see no sign of it till July 2010. And that's because Abbas wants to make sure that the magic of the lucky July week that worked with Jaane Tu holds true for 1-800-LOVE too. Jaane Tu was released in July last year and was a sensational success. Abbas now plans to release all his films in July and is convinced that they'll work.
Surprisingly, 1-800-LOVE's producer is willing to bear the mounting costs of the post-production delay. "I guess I'm lucky," Abbas says. "Even though the shoot is done and there's just one song left, my producer is with me in the decision to release the film in the same week as Jaane Tu Actually, I would love to release 1-800-LOVE on July 4, the same date as Jaane Tu but it isn't a Friday." They are to choose between July 2 and 9, 2010, as the release date. "And if I had my way, I would release all my films in the same week, depending on how accommodating my producers are in the future." And as we wonder if we can pass this off as superstition, Abbas protests, "Look, even otherwise, the first quarter of 2010 is clogged with exams and other stuff. I would rather release my films when schools and colleges are shut because they are the audience for all my films." Just for Abbas's information both schools and colleges in Mumbai re-open by July." http://www.mumbaimirror.com/article/30/2009103020091030020741796460a948a/Luck-by-release.html
