http://in.movies.yahoo.com/news-detail/78770/Kids-come-nursery-rhymes-Katrina.html
Kids, here come nursery rhymes with KatrinaAll Bollywood Regional|Hollywood
By indiaabroad
Saturday Feb 6 9:40 AMNew Delhi, Feb 6 (IANS) Children might love this. Here
comes a bunch of English nursery rhymes from Saregama that not only offers
audio-visual content but also features popular actress Katrina Kaif and some
musical magic from Oscar-Grammy winner A.R. Rahman's school.'Music engages the
senses and stimulates the whole mind and body. This venture is a concept that
will aim to fulfil this need to make learning rhymes a fun and engaging
experience for the child,' said B.R. Vijayalakshmi, general manager, audio
visual media of Saregama.'Nursery rhymes are a time-honoured play-and-learn
method of introducing children to language and rhythm, an engaging way to
strengthen and identify, differentiate and practise the sounds that are the
building blocks of language,' Vijayalakshmi told IANS.Titled 'Sunfeast Dream
Cream Rhymeskool', the album is slated to hit the stores in March and Saregama
has roped in Katrina to promote it and composer
Rahman supervise the music.'Adding magic to the mix, Katrina will take the
children through the lilting rhymes in her own inimitable style in the video.
Katrina's popularity among kids and her affable style and persona on screen
made her fit for such a project,' said Vijayalakshmi.'Rahman is the music
supervisor for this project. The students at KM Music Conservatory, a college
founded by Rahman, is arranging and composing the music for this album under
the supervision of the music master,' she added.Saregama is concentrating on
other languges as well - in the recent past, the label produced animated Tamil
children's folk songs 'Nila Nila Odiva' sung by Latha Rajnikanth and animated
Bengali children's rhymes 'Aye Re Aye Tiye', which is a compilation of the
traditional and most popular children's rhymes.Preeti Sagar's 'Phulwari
Bachchon Ki' is another animated children's Hindi songs title in the
pipeline.Vijayalakshmi said : 'Saregama believes that
learning can be made a lot more fun and effective through the use of vibrant
multimedia, music and dance. To this effect, the company is launching a series
of learning-oriented Home EduTainment products that will impact the way
children learn.'To make the album a hit, Saregama is planning a 360 degree
media plan to promote the product with heavy penetration across metros.
