On 5/6/2010 5:47 AM India Time, _AJ_ wrote:

> You know, I wonder about Raavan's CD being so short in length, as
> I've mentioned and complained about many times already (sorry for
> overdoing it). Perhaps it has to do with the script, the plot, the
> fact that some songs were excluded because they decided not to film
> them.
>
> But, another thought crossed my mind.  The CD sales industry is
> down and it's no longer as much of a profit making enterprise as it
> used to be. Piracy is rampant and people are getting music for
> free.
>
> So, the film makers, music directors, audio companies could be
> thinking:
>
> "Hey, if consumers are freeloading on the music and not buying the
> CDs, why should we, as directors and creators and promoters of
> films and music put more than the bare minimum on the product?"

Very interesting observation. A totally new direction of looking at it.

Firstly, I think producers/ directors/ promoters/ MD etc. are not 
involved in the music sales. Music rights are sold at a fixed amount 
(with some royalty) to some music selling company, often before even 
the film or music is made, and then onwards producers/ directors/ 
promoters/ MD are unaffected how the music sells or flops, except the 
impact on their reputation. They don't get more money if music sells 
more and they don't get less money if music sells less. Royalty 
figures for MD etc. are just a peanut for any individual album.

So, I think that NOT producers/ directors/ promoters/ MD etc., but 
just the music company is harmed or benefits from the sales of the 
music, and they thankfully can't affect how the MD makes the music and 
how the director shoots the movie.

> This is just a train of thought and I don't know how true this is,
> but it's a possibility in my mind.
>
> Raavan only has the bare bones music for the film, nothing else.
> Heck, they didn't even put Ranjha's second version on it and
> avoided any background theme instrumental, which this type of CD
> would really ask for and be expected for a dark film like this one.
> So, Mani Ratnam or whomever else may have thought, "Heck, people
> are only going to donwload the music, so why bother adding in
> anything extra?"

As I described above, I don't think Mani is bothered directly about 
music sales, so he would not say it. Also, even if it makes sense for 
Sony or T-series to say it, I don't see they intentionally not putting 
any song in CD thinking about piracy. At most, they can exclude a song 
now and release it in a later version to make sincere music lovers buy 
twice.

>
> So, if piracy continues rampant and people continue to not buy CDs,
> I think there may be a trend for more "bare bones" audio CDs in the
> future with shorter song length and shorter number of songs,
> depriving hardcore music lovers like me the extras we come to
> expect for a well made audio CD product by renown music makers like
> ARR.
>
> Maybe I'm completely wrong, but perhaps there may be something to
> this.

--
Rawat

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