T-Series Acquires Rights To Eros Music Content

By Nikhil Pahwa on July 27th, 2010  |   Post Comment  Email   Print
Music label T-Series has acquired rights to music and audio-visual
content from Eros Films, across all formats, reports Bollywood
Hungama; This includes content for three upcoming films Anjaana
Anjaani, Ra.One and Rockstar. This gives T-Series the right to license
the content on mobile and digital formats as well. The specific number
of films for which the deal has been inked has not been reported.

What’s noteworthy about this development is that previously Hungama
Digital Media had a direct digital distribution deal with Eros. Post
this new deal, Eros content being provided to telecom operators and
platform service providers by Hungama, as well as its own Hungama.com
initiative, will be routed through T-Series. Not much of a change from
a consumer standpoint, but this could impact the revenue share that
Hungama received from the sale of Eros content on digital platforms.
Before Hungama inked the content deal with Eros (apparently for films
starting with Drona), People Group company Mauj Mobile had the rights.

T-Series and Hungama are building a powerful partnership across
physical and digital Bollywood music – In December last year,
T-Series, Hungama and BIG Music inked an agreement to “co-own” the BIG
Music catalogue. Hungama never did clarify to us whether a joint
venture had been inked between the entities.


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