Hello ARSListers,

We're in a special week with respect to WWRUG13, scheduled for September 30 
through October 4 in San Jose, California. This is the last week before an 
increase in the price of registration, which will occur after July 19th, which 
also happens to be Dan (ARSList founder) Bloom's birthday. So much coincidence, 
huh?

The last few posts from WWRUG have touched on 

        our keynote speakers, 
        more than a hundred breakout sessions, 
        who is speaking, 
        what they're going to talk about, 
        when they're going to do it and 
        our top ten (well, actually 13) reasons to attend WWRUG13. 

We won't go over those again now. You can always visit

        http://www.wwrug13.com

... for more details. This time we would like to call your attention to the 
less specific, but in a way the most compelling reasons to join us in San Jose. 

The first are "Birds of a Feather" sessions. We understand that even with all 
our planning and collective expertise, we cannot think of everything. Therefore 
we set up rooms, refreshments, and a sign up board for anyone who comes to a 
WWRUG conference to post a topic and hobnob with their fellow wizards! We are 
not sure if this is an example of how complex the environment is or how poor we 
are as conference planners, but last year we set aside 8 rooms and had more 
than 50 topics suggested by the end of the first day! We double up, 
consolidate, lubricate and facilitate you learning informally from bona fide 
experts. We encourage you to bring up obscure cases, things that may apply only 
to your industry, security concerns, bizarre integrations... and, well... 
anything. We invite you to sign up if you think you can contribute, and come 
listen where you think you'll learn something.

Next, the "Evening With Engineering" at these conferences has been a fixture 
for a couple of decades, hosted each year by BMC's Doug Mueller. Doug brings 
senior members of the teams who've built the tools we work with every day - 
server team designers, database experts, application builders, report and 
metric designers, business process analysts, web designers, UI specialists, 
integration consultants and lots more. If you are stuck with an error message, 
want to know why a certain bit turns on a certain behavior, care to gripe, 
compliment or (shudder!) you have a better idea, the Evening With Engineering 
is the place to be. We provide dinner, assorted refreshments and a chance for 
you to bring your ideas and frustrations to the table. We provide the tables 
too.

Along the lines of "planning to be spontaneous" probably the best reason to 
come to WWRUG13 is that everyone else is coming too. For some this is an annual 
get-together with close friends who happen to live thousands of miles away. For 
some it is a chance to finally match a face to a name you've seen in BMC 
Communities or in the ARSlist discussion group or listened to at a local RUG 
meeting. For some it is the very real chance that you will meet up with an old 
boss, or a potential new one, for some honest conversation. Anyone in any 
hallway, from CEO to CTO to competitor to peer, will be happy to stop and chat 
as long as you don't make them late for the next breakout! It is personal, it 
is insider access unmatched in our industry, and to get in the door all you 
have to do is come to the door.

Speaking of which, there are very few people who actually come to a WWRUG 
conference and register at the door on the day they arrive. Compared to these 
elites those who register in advance - specifically before Friday July 19th - 
you will pay $1000 LESS. The price goes up after Friday - not by a thousand 
dollars - but it will make your manager (spouse? teammate? bank? co-signer?) a 
lot happier if you can say you've saved a grand by ordering early. You are 
hereby not-so-subtly reminded that the discounted price expires at the end of 
this week. You can register now at

        http://www.wwrug13.com/registrations.html

The WWRUG13 registration page also has a link to the conference hotel, The 
Fairmont San Jose. You must follow the link from the WWRUG13 web page to get 
the conference rates. 

There! And to think we got through all of this without mentioning the 
Technology Showcase or Twinkies!

See you in San Jose!

Doug Blair
WWRUG Advisory Board

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