Asbury Park's first presence at the NYC Gay, Lesbian, Bisexual, 
Transgendered Pride March was a smashing
success! Our float was a fabulous beach scene. We had a spirited
group of about 15 straight and gay Asbury supporters. As promised, 
the rain held off for the duration of the March. We blew up 500 
beach balls branded with the logos of some of our sponsors, and they 
were the hit of the parade. As Michael Brim said, "You'd have 
thought we werethrowing out gold nuggets!" Next year we're going to 
get at least twice as many (and an ELECTRIC pump!)

We also walked along the route handing out "Greetings from Asbury
Park" postcards, with info on the back about Roadtrip, gay bowling,
links, etc. We also handed out Roadtrip postcards and AP brochures.
As the float went by, and as people saw that what we were handing
out was Asbury Park stuff, their faces lit up. We heard comments
like, "Oh, Asbury Park, I hear great things are happening there",
and "I used to go there as a kid", and "we used to go to the Odyssey
all the time", etc. People know and love AP when they're reminded of
it. It has great brand recognition.

With the beach balls and postcards and flyers, we must have handed
out over 2000 pieces of AP information (we ran out; we'll get more
next year). There were an estimated 500,000 people along the route
to see the float and us having a BLAST! We couldn't BUY this kind of
publicity.

Thanks all our sponsors, including the Asbury Park UEZ, APMF, and
private donors, and especially a HUGE thanks to Metro Homes (The
Esperanza) for gamely donating the big bucks that made our float
possible.

Sara Ann Towery totally appreciated the vision of the idea and,
along with Michael Brim, successfully enrolled the support of the
APUEZ. Sara Ann also charmed the donation out of Metro Homes for our
float! A number of private parties dug into their wallets to help us
out (and we went a little over budget, if anyone wants to help us out
of the hole). Joe Zarro went on a last minute quest to find us an
affordable sound system. (We aborted at the last minute due to iffy
weather--Joe's $10K deposit would have been at risk if the equipment
got drenched). And of course, thanks to everyone who hauled their
butts to NYC that morning to ride the float and work the crowd! And
especially Michael Brim who took on the brunt of the work of
implementing this project, from working with the float company, to
laying out the postcards and having them printed, to doing a lot of
the necessary research, to keeping the finances, to the single
handedly putting stickers on 500 beach balls, etc, etc, etc.

Here are pics on my web photoalbum:
http://public.fotki.com/Brettnyny/asbury_park_at_nyc/

Brett Lowell







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