7 benefits of using Google AdWords

 

 

Best Regards;

S. Reza Merchant
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Online Marketing Consultant& Trainer
sreza_econsult...@hotmail.com
Whatsapp: 0322-3808622

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Whether you are selling a product or service, there are people searching for it 
on Google. Using AdWords can make sure these people see you. Here’s our top 7 
reasons why your business can benefit from Google AdWords.


1. Attract customers instantly


Did you know that 90% of all Google searches are for products and services? Now 
imagine your website being at the top of the search results and how many more 
visitors your site could attract with a well written ad. This is what AdWords 
can do for you, by bidding on keywords related to your products or industry you 
can have your website listed at the top of Google in no time.


2. Faster than SEO


Providing your 'Ad Rank' - a combination of ad copy, landing page quality and 
ad bid - is good enough, your ads will go straight to the first page of search 
results. This is unlike traditional SEO, which includes all those titles, 
headings, meta descriptions and alt tags and can take months to implement 
before even beginning to make a difference to your organic positioning, let 
alone getting you to the top of page one.


3. Find out what converts


By linking your AdWords and Analytics accounts you can combine the reports to 
find out more than ever before about what marketing works for your store and 
what doesn't. This can help you eliminate certain ads or keywords that aren't 
converting which will save you money.

This information can then also be used alongside your organic SEO efforts as 
you'll now know what keywords and terms convert best.


4. You control your advertising costs


With AdWords you only pay for each click on your ad, not when it is shown as a 
search result. This means you only have to pay when there is a possibility of 
making a conversion on your site. There aren't many better or guaranteed ways 
out there to spend your marketing budget.

You can also set a daily budget for your campaigns so there is no way you'll 
ever find that you have accidentally overspent.


5. AdWords traffic sometimes converts better than organic traffic


Recent research has revealed that clicks through AdWords ads are likely to 
convert up to twice as well as those coming from organic results. This is most 
likely down to the fact that ad copy is directed at selling rather than 
informing and users also being aware that the ads are there to sell to them 
rather than being product reviews or news stories.


6. AdWords is taking over the SERPs


"No one clicks on ads!" - you might have heard this said, or even said it 
yourself. But when searches are made containing commercial keywords, 64.6% of 
resulting clicks are on ads, which is nearly two thirds. Do you want to be 
missing out on those potential customers?


7. Location targeting


Do you sell a localised product or service? With AdWords you can make sure your 
ads are only seen by searchers in your location. For example, if you run a 
mobile computer repair business you probably don't want to be driving to the 
other end of the country for a client. Instead you can tell Google to only show 
your ads to people searching within a selected radius of your business, or even 
just your town.

 

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