This article gives us info about the tradtional concept of marketing for markets about whose socio-cultural mores you are well aware of.

If you want to your products to be in demand in new markets -- such as Assamese products in South India -- the Assamese business execs would have be conversant not only with the language but also with the cultural melting pot/salad bowl of South India.

"Marketing" rhymes with MAAr-Kaat [Maar (kill) Kaat (cut) ] and as is commonly used interchangebly by field bus. execs in north India atleast.

Marketers have long taken cues from military strategists. I was watching a series of interviews conducted by Mr Ross on (PBS/WETA/MPT?) one was with the current Maj. Gen of US who overseas Middle East who looked more like a Bus. Sch prof discussing strategies than a man with guns. The other was with ex CIA director (temp) now at John Hopkins Univ. who oversaw operations in that region leading up to Sep 11,2001 bombing of World Trade Centers.

Both agreed that US needs to bridge the "Cultural Gap" about what works in Middle East -esp and how to exploit info to advantage.

If businesses have to succeed in new markets -- theier leaders and all employees must be able to bridge the "culture gap."

Any comments?

Umesh

PS: Details about the interview:

http://www.charlierose.com/

AN UPDATE ON
THE WAR ON TERRORISM WITH

BRIAN ROSS
ABC News Correspondent

MAJOR GEN. DOUGLAS LUTE
Director of Operations, Centcom

JOHN McLAUGHLIN
Former Acting Director of the CIA

Umesh Sharma
5121 Lackawanna ST
College Park, MD 20740

1-202-215-4328 [Cell Phone]

Ed.M. - International Education Policy
Harvard Graduate School of Education,
Harvard University,
Class of 2005

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[Assam] Rediff: Tips to be a champion at marketing - Culture Gap & warfare

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