[Assam] Harvard Business School : Walt Disney; Will the "Long Tail" Work for Hollywood?

Fri, 27 Oct 2006 12:59:10 -0700



HBS Working Knowledge <[EMAIL PROTECTED]> wrote:
To: [EMAIL PROTECTED]
Date: Mon, 23 Oct 2006 10:12:33 -0400 (EDT)
From: "HBS Working Knowledge" <[EMAIL PROTECTED]>
Subject: Newsletter: Will the "Long Tail" Work for Hollywood?

Harvard Business School Working Knowledge Newsletter


Highlights this Week

  • Research & Ideas: Will the "Long Tail" Work for Hollywood?
  • First Look: Walt Disney as a leader; external forces and change; more
  • Research & Ideas: New at the Helm: A Talk with HBS Dean Light
  • What Do YOU Think? How Do We Respond to the "Dependency Ratio" Dilemma?
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New on the Site

Research & Ideas: Will the "Long Tail" Work for Hollywood?

http://hbswk.hbs.edu/item/5520.html
The "long-tail phenomenon" is well documented: Amazon.com makes significant profits selling many low-volume books. But can the long tail work for video sales as well? A new working paper by professors Anita Elberse and Felix Oberholzer-Gee suggests that it may not bring the same benefits to Hollywood.

First Look: Cutting-Edge Faculty Research

http://hbswk.hbs.edu/firstlook/index.html
Will a musical cell phone replace your iPod? ... Walt Disney as a leader ... How external forces influence organizational change.

Research & Ideas: New at the Helm: A Talk with HBS Dean Light

http://hbswk.hbs.edu/item/5546.html
As Harvard Business School's ninth Dean, Jay Light takes control at a critical point in time. Light discusses the opportunities brought by globalism, challenges in recruiting and developing faculty, and program innovation needed to meet the needs of 21st-century business leaders.

What Do YOU Think: How Do We Respond to the "Dependency Ratio" Dilemma?

http://hbswk.hbs.edu/item/5539.html
Online forum OPEN until Thursday, October 26. Without knowing it, we have already heard a great deal about "dependency ratios." We can expect to hear a lot more, both at the level of nations and individual firms.

Most Popular Stories

Report from China: The New Entrepreneurs

The Subconscious Mind of the Consumer (And How To Reach It)

New at the Helm: A Talk with HBS Dean Light

U.S. Tops Business Competitiveness Index 2006

Racial Diversity Initiatives in Professional Service Firms

Best of Faculty Q&As

The Subconscious Mind of the Consumer (And How To Reach It)

http://hbswk.hbs.edu/item/3246.html
Harvard Business School professor Gerald Zaltman says that 95 percent of our purchase decision making takes place in the subconscious mind. But how does a marketer reach the subconscious? Zaltman explains in this Q&A.

Working Paper Spotlight

Governance and CEO Turnover: Do Something or Do the Right Thing?

http://hbswk.hbs.edu/item/5427.html
by Ray Fisman, Rakesh Khurana, and Matthew Rhodes-Kropf
CEO entrenchment has potential costs as well as benefits. What are the tradeoffs?

Elsewhere at Harvard Business School

Corporate Governance Series

http://www.exed.hbs.edu/redirects/cgswk/index.html
HBS Executive Education Program
November 2006

Achieving Breakthrough Service

http://www.exed.hbs.edu/redirects/abswk/index.html
HBS Executive Education Program
November 12 - 17, 2006

Marketing for Senior Executives

http://www.exed.hbs.edu/redirects/mfsewk/index.html
HBS Executive Education Program
November 16 - 18, 2006

Program for Leadership Development: Accelerating the Careers of High-Potential Leaders

http://www.exed.hbs.edu/redirects/pldwk/index.html
HBS Executive Education Program
November 2006-June 2007 Session

Harvard Business Online

http://harvardbusinessonline.hbsp.harvard.edu/b01/en/home/index.jhtml?_requestid=23929
Visit Harvard Business Online, the Web site of Harvard Business School Publishing. Here you'll find articles from the latest issue of Harvard Business Review, new book releases from Harvard Business School Press, HBR IdeaCast—the biweekly podcast featuring breakthrough management ideas and commentary from the editors and authors of Harvard Business School Publishing—HBS case studies, and much more.

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