Jayant Bhuyan to be CEO of IBEF
NEW DELHI, Dec 3: India Brand Equity Foundation (IBEF), a trust set up by the 
government to build and promote Brand India overseas, will have a new chief 
executive officer (CEO) in Jayant Bhuyan.
Bhuyan, deputy director general of the Confederation of Indian Industry (CII) 
and who has been handling its international division, takes over the reins from 
incumbent Ajay Khanna, chamber sources said.
The board of trustees of IBEF is chaired by commerce secretary GK Pillai and 
includes the secretary of tourism Ashok Kumar Misra and N Ravi, secretary 
(East) in the Ministry of External Affairs.
The other trustees include Infosys chief executive Nandan Nilekani, CII chief 
mentor Tarun Das, Boston Consulting Group chairman Arun Moira and Tata Tea vice 
chairman RK Krishna Kumar. (IANS) 
 
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