Hi Pradip

This is the 4th  NEXPO  being  organised. The products are excellent and
display is good but no visitors. Today hardly 100 people came. 1 cr spent to
get only 100 people. Doesnot make economic sense. Earlier ITPO was
organising it within Pragati Maidan. This year NSIC is organising it at
their Okhla grounds. It's 'kaliapani' for Dilliwalas. ITPO used to hold in
second week of March, which is exam time, so again getting visitors was a
problem. Last year a special NE cultural festival was organised
concurrently, which was a big hit. Too much experimentation but no
learning!!

I was urging to hold a special North east mela within IITF. Then visitors
are no problem. They come in floods there.

MKD



On 1/29/07, Pradip Kumar Datta <[EMAIL PROTECTED]> wrote:

*Northeast handicraft, handloom fair opens in capital*

NET News Network
New Delhi, Jan 28: Exquisite handloom and handicraft products from the
northeast are on sale at the NEXPO 2007 here, a fair showcasing the
excellence of artisans of the region.
Cane wine bottle holders from Tripura, traditional silk garments from
Assam, bamboo handicrafts from Nagaland, handloom jackets from Arunachal
Pradesh are among the hundreds of items displayed in the fair, which opened
Saturday at the at the National Small Industries Corporation (NSIC) grounds.

Organised by the ministry for development of the northeastern region, the
eight-day fair acts as a platform for various governmental and
non-governmental agencies dealing with handloom and handicrafts artisans of
the northeastern states.
It helps the artisans from Arunachal Pradesh, Assam, Manipur, Meghalaya,
Mizoram, Nagaland, Sikkim and Tripura to market their products and get
exposure by way of customer needs and exporters' interest.
Hiranaya Das, who runs the Hastakala Karkhana in Hajo Ramdiya, Assam, is
happy to participate in the fair.
'The government agency dealing with us has already bought all our products
that are on display. We are here so that our craftsmen and weavers can
exhibit their talent to customers,' Das, who has seven weavers and three
craftsmen working under him, told media.
'It is a great platform to market our products,' said Dhiraj Thakuria,
technical and marketing manager of the North Eastern Handloom and
Handicrafts Corporation (NEHHDC), an Indian government undertaking that
reaches out to the production base of these items.
'In the first year, we had sales of Rs.100,000-200,000. Next year it
increased to Rs.300,000-400,000 and after that even more,' he said.
This year, NEHHDC is running a theme pavilion at the fair where one can
see weavers and craftsmen busy at work. One can also buy freshly made items
on the spot or have items made according to one's specifications.
Bani, a housewife from Delhi, was seen taking keen interest at a cane sofa
set at the Tripura stall in the theme pavilion.
'These items are amazing and I feel like buying all the items that are on
display here,' she said.
Are the prices a deterrent?
'Of course not. You can see the hard work put in by the craftsmen here.
But yes, I am sure I will get these at cheaper rates if I go to the
northeast,' Bani said.
So, what kind of market are the artisans getting by way of this fair?
'Most of the exporters and importers of handloom and handicraft items are
here in Delhi. So they come and buy our products in bulk,' said Thakuria.
Asked where the biggest market for these items abroad is available, he
said: 'Europe. They buy things like gift items, souvenirs and cane
furniture.'
There are 200 stalls and around 500 artisans are participating in the fair
held for the fourth time in the national capital.

------------------------------
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