Exit, celluloid prints from cinemas
- Satellite-enabled digital sharing brings Assam halls back from the dead
OUR BUREAU A technician at work in Anuradha Cinema. Picture by
Eastern Projections May 13: From Guwahati to Golaghat, the plot is changing
for the piracy-stung film exhibition business.
Forced into near-oblivion by video pirates, big-screen cinema is set to make
a comeback in Assam with exhibitors revamping halls, employing the latest
technology and entering into alliances with mainstream distribution houses to
woo back the audience.
Nitin Bihani is one of the businessmen behind the resurgence of cinema, as we
know it, in these parts.
The owner of two cinema halls in the sleepy town of Golaghat, Bihani is
working out a deal with Mumbai-based United Film Organizers to screen films on
the very day they are released instead of several weeks or months later.
Henceforth, any film released in Mumbai will be screened in one of my
theatres the same week. Digitised audio-video data will be sent to us through
satellite, and I guarantee that the quality of the picture and the sound will
be better than it was earlier, he told The Telegraph.
Bihanis Chitralekha Theatre took the first step when Big Brother, featuring
Sunny Deol, was screened on Friday.
In Guwahati, which got its first multiplex last week, vintage Anuradha Cinema
has already bid adieu to celluloid prints and embraced digital projection.
Films are uploaded in Mumbai and directly downloaded to a server installed at
the theatre. A digital projection system does the rest.
This simple, satellite-enabled technology is a lifeline for cinema exhibitors
in a state where over 70 per cent of the halls have long downed shutters.
Bihani said his companys tie-up with United Film Organizers, if successful,
could inspire many halls to reopen. I had closed down one of my theatres in
Golaghat town, but I realised that big-screen cinema would always remain the
first choice of the audience if we moved with the times.
The enterprising businessman is convinced that any hall can become
commercially viable by adopting digital projection technology. In any case,
isnt it about time all of us realise that no home theatre system can give the
experience of watching a film in a hall? he asked.
Chinmoy Sharma, the owner of Anuradha Cinema, echoed Bihani. Satellite and
digital technology save both time and money. We no longer have to bank on
physical transhipment of celluloid prints from Mumbai to Assam. There is also
the durability factor. After two to three weeks of screening, celluloid prints
develop scratches. But with digital technology, the audience will get a
uniform, high-quality cinema experience, he said.
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