New FM channel Gup Shup launched
By Our Correspondent
GUWAHATI, Oct 9 With an aim to cash in on the FM craze that is currently
sweeping the music buffs across the country, a new radio station Gup Shup,
the first 24-hour FM channel of the North East region, was launched by Purvy
Broadcasts Pvt Ltd on Monday. The new FM channel could be tuned at 94.3 MHz.
Purvy Broadcasts Pvt Ltd chief executive officer Jitendra Chutia, during a
media interaction programme, that the channel is aimed to meet the changing
needs of urban youth in an exclusively entertaining and interpersonal style.
It is a 24-hour channel and the timings for various progamme to be aired have
been kept bearing in mind the target audience for the respective programme. The
reach of the FM transmitter will be more than 60 km. radius.
We have decided to keep out focus primarily on Assamese music for which we
have already signed up with as many as 80 music directors in the State. At
least 60 per cent of our programme would be in local language. Besides, we will
also ensure that each and every song aired by us gives credit to the respective
composer and singer, Chutia said.
We will also air folk music like Bargeet and Lokogeet in the morning hours,
he divulged.
We have also struck a deal with Radio Mirchi, one of the biggest players in
the FM field, who will help our company in national sales. One of our USP would
be our sound quality, on which we have laid special impetus, informed SM
Aminuallah of the radio station.
Moreover, the radio station has also entered into a deal with leading music
makersT Seriesby virtue of which it would get the first-hand right to play
new music produced by the company.
(The Assam Tribune, 10.10.2007)
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