HBS Working Knowledge <[EMAIL PROTECTED]> wrote: To: [EMAIL PROTECTED]
Date: Mon, 29 Oct 2007 11:37:10 -0400 (EDT)
From: "HBS Working Knowledge" <[EMAIL PROTECTED]>
Subject: Newsletter: The Athlete as Brand
HBS Working Knowledge Newsletter
Highlights this Week
Marketing Maria: Managing the Athlete Endorsement
Sharpening Your Skills: Managing Innovation
First Look: New faculty research
Heskett Sumup: Has Managerial Capitalism Peaked?
============================== New on the Site Marketing Maria: Managing the
Athlete Endorsement http://hbswk.hbs.edu/item/5607.html
Million-dollar endorsement deals will be made and broken by how baseball
players on the Boston Red Sox and Colorado Rockies performed in the just
completed World Series. HBS professor Anita Elberse discusses her research on
sports marketing and her recent case on tennis powerhouse Maria Sharapova.
Sharpening Your Skills: Managing Innovation
http://hbswk.hbs.edu/item/5789.html
Can creativity be managed? Where do creative ideas come from? These questions
and others are explored in this latest collection from the HBS Working
Knowledge archives.
First Look: New Research by HBS Faculty http://hbswk.hbs.edu/item/5803.html
This week: Long-tail innovations; misconceptions about U.S. investment in
China; investing in Urban Los Angeles.
Summing Up: Has Managerial Capitalism Peaked?
http://hbswk.hbs.edu/item/5794.html
Professor Jim Heskett sums up his reader's comments on the growing imbalance
between what John Bogle terms managerial capitalism and owners' capitalism.
Most Popular Stories Bringing 'Lean' Principles to Service Industries
http://hbswk.hbs.edu/item/5741.html
Sharpening Your Skills: Managing Innovation
http://hbswk.hbs.edu/item/57890.html
Why Global Brands Work http://hbswk.hbs.edu/item/5800.html
Businesses Beware: The World Is Not Flat http://hbswk.hbs.edu/item/5719.html
Working Paper: Why IT Matters in Midsized Firms
http://hbswk.hbs.edu/item/5411.html
Best of Faculty Q&As What Great American Leaders Teach Us
http://hbswk.hbs.edu/item/4053.html
Are there certain characteristics that all leaders possess? An interview with
Anthony Mayo and Nitin Nohria.
Elsewhere at Harvard Business School 8th Annual HBS Health Industry
Conference http://www.hbshealthconference.org
HBS Health Industry Alumni Association
November 24, 2007
Making Corporate Boards More Effective
http://www.exed.hbs.edu/redirects/mcb_wk/index.html
HBS Executive Education Program
November 47, 2007
Effective Strategies for Media Companies: Navigating the New World
http://www.exed.hbs.edu/redirects/med_wk/index.html
HBS Executive Education Program
November 28, 2007December 1, 2007
Governing for Nonprofit Excellence: Critical Issues for Board Leadership
http://www.exed.hbs.edu/redirects/gne_wk/index.html
HBS Executive Education Program
December 25, 2007
Building a Global Enterprise in India
http://www.exed.hbs.edu/redirects/gne_wk/index.html
HBS Executive Education Program
February 10-15, 2008
Harvard Business Online
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Publishing. Here you'll find articles from the latest issue of Harvard Business
Review, new book releases from Harvard Business School Press, HBR IdeaCastthe
biweekly podcast featuring breakthrough management ideas and commentary from
the editors and authors of Harvard Business School PublishingHBS case studies,
and much more.
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