http://hbswk.hbs.edu/item/5821.html
The citizens can innovate better than intellectuals!!?? umess HBS Working Knowledge <[EMAIL PROTECTED]> wrote: To: [EMAIL PROTECTED] Date: Mon, 3 Dec 2007 15:09:20 -0500 (EST) From: "HBS Working Knowledge" <[EMAIL PROTECTED]> Subject: Newsletter: The New Rule in Advertising HBS Working Knowledge Newsletter Highlights this Week Authenticity over Exaggeration: The New Rule in Advertising What Do You Think: What Is Management's Role in Innovation? B2B Branding: Does it Work? ============================== New on the Site Authenticity over Exaggeration: The New Rule in Advertising http://hbswk.hbs.edu/item/5812.html Advertisers thought technology was their friend in identifying and creating new customers. Funny thing happened along the way, though. Now consumers are using the Internet to blunt traditional commercial messages. Time for companies to rethink their strategy, says HBS professor John A. Deighton. What Do You Think: What Is Management's Role in Innovation? http://hbswk.hbs.edu/item/5821.html Online forum OPEN until Tuesday, December 18. It's an open question whether management, as it is currently practiced, contributes much to creativity and innovation, says HBS professor Jim Heskett. What changes will allow managers, particularly in larger organizations, to add value to the creative process? What do you think? B2B Branding: Does it Work? http://hbswk.hbs.edu/item/5819.html Does it make sense for B2B companies to take a cue from consumer companies and invest in brand awareness? Many B2B CEOs say no, but HBS marketing professor John Quelch disagrees in his latest blog entry. Join the online discussion. Most Popular Stories Best Practices of Global Innovators http://hbswk.hbs.edu/item/5750.html B2B Branding: Does it Work? http://hbswk.hbs.edu/item/5819.html Teaching The Moral Leader http://hbswk.hbs.edu/item/5801.html The "Fees → Savings" Link, or Purchasing Fifty Pounds of Pasta http://hbswk.hbs.edu/item/5816.html Summing Up: Why Is Succession So Badly Managed? http://hbswk.hbs.edu/item/5809.html Best of Faculty Q&As IPR: Protecting Your Technology Transfers http://hbswk.hbs.edu/item/5055.html Countries are adopting stronger intellectual property rights to entice international corporate investment. But who really benefits from IPR? Should multinationals feel secure that their secrets will be protected? A Q&A from 2005 with professor C. Fritz Foley. Working Paper Spotlight Future Lock-in: Or, I'll Agree to Do the Right Thing...Next Week http://hbswk.hbs.edu/item/5589.html Most of us believe that we should make certain choicessave more money or reduce gas consumption, for examplebut we do not want to carry out these choices. Harvard Business School's Todd Rogers and Max H. Bazerman show through 4 experiments that people are more likely to choose what they believe they should choose when the choice will be implemented in the future rather than in the present. They also discuss applications for public policy, an arena in which citizens are often asked to consider binding policies that trade short-term interests for long-term benefits. Elsewhere at Harvard Business School Web forum on Successful Innovation: The Intersection of Theory and Practice http://www.hbs.edu/centennial/conversation/successful_innovation/ Join the Conversation with Clayton Christensen and Willy Shih Webinar with Dr. Marianne Broadbent: "Developing Key Talent in IT" http://www.cioleadershipcenter.com Join a live online seminar with Dr. Broadbent on December 12th. Register at the link above. Agribusiness Seminar http://www.exed.hbs.edu/redirects/agb_wk/index.html HBS Executive Education Program January 1316, 2008 Strategic Negotiations http://www.exed.hbs.edu/redirects/sn_wk/index.html HBS Executive Education Program January 27February 1, 2008 Strategic Finance for Smaller Businesses http://www.exed.hbs.edu/redirects/sfsb_wk/index.html HBS Executive Education Program February 1015, 2008 Leadership Best Practice http://www.exed.hbs.edu/redirects/lbp_wk/index.html HBS Executive Education Program February 1822, 2008 Harvard Business Online http://harvardbusinessonline.hbsp.harvard.edu/b01/en/home/index.jhtml?_requestid=23929 Visit Harvard Business Online, the Web site of Harvard Business School Publishing. Here you'll find articles from the latest issue of Harvard Business Review, new book releases from Harvard Business School Press, HBR IdeaCastthe biweekly podcast featuring breakthrough management ideas and commentary from the editors and authors of Harvard Business School PublishingHBS case studies, and much more. About this Newsletter Subscribe/Unsubscribe Information You can sign up for HBS Working Knowledge, change your e-mail address, or unsubscribe on our newsletter subscription page: http://hbswk.hbs.edu/forms/newsletter.html To subscribe to our RSS feed: http://hbswk.hbs.edu/rss.html Reprints and Linking If your Web site is interested in linking to stories on our site, go to http://hbswk.hbs.edu/aboutus/linking.html for instructions and to download the HBS Working Knowledge button for your home page. 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