since big city folks seem to have other things in mind - increasingly - thus IT 
field could land up in laps of small towners -- just like Civil service jobs 
once the fiefdom of metro-bred youth now get majority of recruits from the 
states like Bihar.

Juts  like the western youth increasingly find tech fields boring and law and 
MBA more attractive - leaving the field to be outsourced - now could be 
outsourced from Bangalore to Guwahati. 

Umesh

http://economictimes.indiatimes.com/articleshow/2661517.cms
Not a job-seeker’s favourite

  The Indian government showcased it. The world envied it. The stock market 
rewarded it. The media hyped it. And Indian job seekers raved about it. Since 
the turn of the 21 st century, India’s IT industry has been what dreams are 
made up of. For a third world nation, the IT industry offered first world 
dreams. Its sizzling growth, global operations, fat pay packets, swanky offices 
and attractive people practices offered Indian job seekers an option that was 
homegrown and yet world class.  
 
 
   Understandably, everybody headed there. Civil engineers switched track for 
tech jobs. Science graduates learnt programming to get hired. NIIT computer 
courses became an instant passport to a fast-track career. Anybody and 
everybody — from HR professionals to marketing experts, PR consultants to 
training experts  harboured IT dreams as the sector grew and absorbed talent 
aggressively.  
 
 
   “It was a dream come true,” recalls Rajesh Ravindran, 25. A small-town boy 
who graduated from the Calicut regional engineering college, Ravindran couldn’t 
believe when he landed a job offer from an IT MNC in 2004. Attractive salary, 
nice office, smart colleagues and fun outdoor activities, his job offered 
everything that he had ever aspired for.  
   Barely three years later, the tide may be turning. Pursuing his MBA from IIM 
(B), the techie Ravindran is now dreaming about investment banking. “IT has 
lost its charm. With so many people, it no longer feels special,” he says. “The 
job is stressful and boring.”  
 
 
   Never before in India’s history has any sector caught the nation’s 
imagination as IT in the last seven years. A sector that few had heard barely 
half a decade back suddenly became a national, economic and social phenomenon. 
It helped shape India’s global image, boosted its economy, pushed exports and 
gained tremendous social recognition. Its impact on the job market and 
employment trends too has been deep. It not only created plenty of well-paid 
jobs, it also set new benchmarks on virtually every aspect of employer-employee 
relationship.   
 
   2008 may mark a shift. The IT industry, India Inc’s cheerleader for over 
half a decade, may not remain so. New, bigger and more exciting growth engines 
like infrastructure, retail has emerged. And they are moving faster, investing 
bigger and promising visions that make IT look relatively paler.   
 
   The effects have begun to show in the job market and among jobseekers. “IT 
jobs have lost their gloss,” admits Pratik Kumar, HR head, Wipro Technologies 
in one of those rare candid moments. Day-1, day-2 slots at IIMs  a litmus test 
for judging hot sectors  are becoming difficult for IT majors. Smart executives 
working in IT sector are now switching career to more exciting companies.  
 
 
   Ask Srini Vudumula who recently quit IT sector to join Maytas Infra as HR 
head. Back in 1997 when he joined IT sector was in its infancy. It didn’t have 
anything then  quality, processes, reputation and branding. “But we had this 
grand vision which attracted smart people,” says Vudumula. It was chaotic but 
very challenging offering fantastic growth  with tremendous pay offs (remember 
ESOPs). “Infrastructure is exactly at the same stage as what IT was then,” he 
says. Little wonder new emerging sectors like retailing, infrastructure, R&D 
and engineering services are luring away smart executives, many from IT, 
something that was almost unthinkable till recently.  
 
   Not that the IT sector isn’t attractive or growing anymore. Just that other 
sectors are beginning to compare and at times outshine it, says T Hari, senior 
VP, Satyam Computers. EMA Partners, an executive search firm, says 
infrastructure practice, which was almost zero three years back is growing 
rapidly and could contribute 15-20% of the business next year.  
 
 
   News of ecstatic growth in IT industry today jostles with angst of rising 
rupee and margin pressure. The talks around swanky offices and high salaries 
are alongside stress and burnout in workplaces. Quality of managers and leaders 
has gone down with the hiring frenzy. This year as Sensex rose over 40%, top IT 
scrips like Infosys, TCS slipped in doubled digits. “We don’t see significant 
growth upsides in IT. Its retail, hospitality, infrastructure,” says Avinash 
Vashishta, CEO, Tholons Advisory.  
 
 
   Listed on global stock exchanges, somewhere the focus shifted from that big 
vision to Q-to-Q profits. “Leadership is under so much pressure to satisfy 
those analysts that long-term goals are often compromised,” says a director 
level IT executive that recently quit to join an infrastructure firm. “What put 
me off is the clinical approach,  heart and emotions are totally missing,” he 
adds.  
 
 
   Such growth pangs perhaps are unavoidable. But as other sectors build steam, 
no matter how sizzling and exciting, there won’t be another IT. For a nation 
just beginning to explore the world in the 1990s, “IT industry set benchmarks 
and raised the bar for human capital management,” says Hema Ravichandar, a 
strategic HR consultant who was with Infosys in early 2000s.  
 
 
   Growing at an average of 30% over the last decade, it was the first industry 
that hired aggressively and for such a long time absorbing educated talent from 
everywhere. Massive training infrastructure, world class offices, a 
performance-driven culture and focus on staff retention and attrition issues  a 
lot of stuff we see in the job market today started with the IT industry.   
 
 
   They started the trend of five-day week, almost a given today. Even better, 
they created the first few batches of millionaire employees setting new 
benchmarks for employer-employee relationship in every possible way.  
 
 
   To be fair, IT sector is still logging high double-digit growth. Profit 
margins, though shrinking, are still attractive in relative terms. It remains 
among the most global and visible growth stories from India with world-class 
homegrown firms. While IT firms like Google will remain exciting, going 
forward, increasingly IT will have to share the dais with new emerging and 
exciting sectors.  
 
 
   In the job market and for job seekers in 2008 and beyond, IT may no longer 
be the first and obvious choice for bright executives. And it may be a good 
thing for everybody.  
 
 


Umesh Sharma

Washington D.C. 

1-202-215-4328 [Cell]

Ed.M. - International Education Policy
Harvard Graduate School of Education,
Harvard University,
Class of 2005

http://www.uknow.gse.harvard.edu/index.html (Edu info)

http://hbswk.hbs.edu/ (Management Info)




www.gse.harvard.edu/iep  (where the above 2 are used )
http://harvardscience.harvard.edu/



http://jaipurschool.bihu.in/
       
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