IPL kicked off with the players auction today . Skilfully orchestrated by international sports agency IMG and Modi, commissioner of the IPL and a vice-president of the BCCI, the competition is a masterpiece of marketing. Before a ball has been bowled the IPL has raised $ 1.8bn(US) in revenue and sent tremors through the international game. Dhoni,Yuvraj,Sachin,Dravid ,symonds booked for million dollars. Gen X players like Ishant Sharma, Rohit, RP Singh and rest of the gang benefiting from this gold rush as well.Foreign players from Australia,,Pak,WI,SL,NZ will earn 3 times more then what they are currently per year in just 40 days playing for IPL. The business model for BCCI looks pretty much like aaamerikaan NBA/NFL. money spinning -
TV rights: $918 million US Promotional rights: $108 million US Title sponsorship rights: $50 million US Team rights: $723.5 million US The real challenge will be one creating a massive following on the ground on which they operate. The fundamental to the success is, can they get the people to come on the ground and watch. It's not about the TRPs, you need to get the local crowd.That's when you do merchandising, in stadia rights. You start to sell many other products and sponsors and get them into the play. The real game for the franchises is the capital, appreciation of the franchise value. Right here in Aaaamerika we see how its played out in NFL/NBA/major league Baseball and Hockey. But ultimately, this is a game show and however big the promise of the spectacle is, in the end game, returns will depend on how many eyeballs and how much money is put in by advertisers. ************** this e-mail content source - cricket info /ndtv ************** Squads as of now: Jaipur Shane Warne (US$450,000), Graeme Smith (US$475,000), Younis Khan (US$225,000), Kamran Akmal (US$150,000), Yusuf Pathan (US$475,000), Mohammad Kaif (US$675,000), Munaf Patel (US$275,000), Justin Langer (US$200,000) Chennai MS Dhoni (US$1.5 million), Muttiah Muralitharan (US$600,000), Matthew Hayden (US$375,000), Jacob Oram (US$675,000), Stephen Fleming (US$350,000), Parthiv Patel (US$325,000), Joginder Sharma (US$225,000), Albie Morkel (US$675,000), Suresh Raina (US$650,000), Makhaya Ntini (US$200,000), Michael Hussey (US$350,000) Mumbai Sachin Tendulkar (icon), Sanath Jayasuriya (US$975,000), Harbhajan Singh (US$850,000), Shaun Pollock (US$550,000), Robin Uthappa (US$800,000), Lasith Malinga (US$350,000), Dilhara Fernando (US$150,000), Loots Bosman (US$175,000) Bangalore Rahul Dravid (icon), Anil Kumble (US$500,000), Jacques Kallis (US$900,000), Zaheer Khan (US$450,000), Mark Boucher (US$450,000), Cameron White (US$500,000), Wasim Jaffer (US$150,000), Dale Steyn (US$325,000), Nathan Bracken (US$325,000), Shivnarine Chanderpaul (US$200,000) Hyderabad Adam Gilchrist (US$700,000), Andrew Symonds (US$1.35 million), Herschelle Gibbs (US$575,000), Shahid Afridi (US$675,000), Scott Styris (US$175,000), VVS Laxman (US$375,000), Rohit Sharma (US$750,000), Chamara Silva (US$100,000), RP Singh (US$875,000), Chaminda Vaas (US$200,000), Nuwan Zoysa (US$110,000) Mohali Yuvraj Singh (icon), Mahela Jayawardene (US$475,000), Kumar Sangakkara (US$700,000), Brett Lee (US$900,000), Sreesanth (US$625,000), Irfan Pathan (US$925,000), Ramesh Powar (US$170,000), Piyush Chawla (US$400,000), Simon Katich (US$200,000), Ramnaresh Sarwan (US$225,000) Kolkata Sourav Ganguly (icon), Shoaib Akhtar (US$425,000), Ricky Ponting (US$400,000), Brendon McCullum (US$700,000), Chris Gayle (US$800,000), Ajit Agarkar (US$330,000), David Hussey (US$675,000), Ishant Sharma (US$950,000), Murali Kartik (US$425,000), Umar Gul (US$150,000), Tatenda Taibu (US$125,000) Delhi Virender Sehwag (icon), Daniel Vettori (US$625,000), Shoaib Malik (US$500,000), Mohammad Asif (US$650,000), AB de Villiers (US$300,000), Dinesh Karthik (US$525,000), Farveez Maharoof (US$225,000), Tillakaratne Dilshan (US$250,000), Manoj Tiwary (US$675,000), Gautam Gambhir (US$725,000), Glenn McGrath (US$350,000) Note :icons will make 15% more then the highest payed player in the squad. _________________________________________________________________ Need to know the score, the latest news, or you need your Hotmail®-get your "fix". http://www.msnmobilefix.com/Default.aspx _______________________________________________ assam mailing list [email protected] http://assamnet.org/mailman/listinfo/assam_assamnet.org
