::Dear Friends:

After posting my first email of the day to Assamnet, I find another news added. 
This news appeared elsewhere earlier  but I avoided it as nothing but scandal. 
The news is


Dharun Ravi Case Raises Issue of Homophobia in Indian Community.


The article below is a lesson for our Tourism Ministry. I give it whole.
-bhuban

How Not to Attract Tourists
By MARK VANHOENACKER
Published: March 15, 2012



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AS Americans, we like to imagine our country as we think of ourselves: 
open-hearted and welcoming; efficient and practical; easygoing, above all. 
These values are the foundation of our culture, of an open economy fueled by 
ideas and immigration, and of our soft power — America’s ability to change the 
world simply because it is admired.


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Joe Spix



Whatever foreigners think of the American experiment, though, it’s unlikely the 
experience of crossing our border has made them think better of it.
Imagine that you’re the citizen of a prosperous, democratic ally like Britain, 
Spain or Japan, and you’d like to visit America. Before traveling, you must pay 
$14 to complete an online United States government form called ESTA, short for 
Electronic System for Travel Authorization.
ESTA asks for basic personal data, like your name and birth date. It also asks 
whether you are guilty of “moral turpitude,” whether you’re planning crimes or 
“immoral activities” and whether you suffer from “lymphogranuloma venereum” 
(don’t ask). If you’re involved in terrorism or genocide — and for some reason 
you’ve decided to take this opportunity to inform the United States government 
— there’s a box for that. And if you’re a spy — a particularly artless one — 
please let us know.
Naturally, no one with anything to hide will answer honestly. Such purposeless 
questions recall Thoreau — “I saw that the State was half-witted” — and should 
astonish Americans, who know better than their government how to welcome guests.
ESTA has other problems. It’s an almost uniquely American burden: Among the 
major European and Pacific democracies that Americans can visit without a visa, 
a few countries (Britain, for example) require some travelers to complete a 
simple onboard landing card, but only Australia requires some travelers to 
complete a fee-based, online pre-registration like ESTA. ESTA also duplicates 
the personal data that passengers must still provide for the separate Advance 
Passenger Information System.
Aesthetically, ESTA’s Web site — America’s digital front porch — is a disaster: 
uninviting and embarrassingly inconsistent with America’s information 
technology pre-eminence. Ten dollars of ESTA’s fee is earmarked for “visit 
America” ad campaigns. Tourism promotion is common sense. But we might 
reconsider the wisdom of requiring travelers to subsidize it in exchange for a 
grilling about their sexual health and genocidal activities.
Before landing, travelers (including Americans) must additionally complete a 
paper customs form. But asking travelers whether they are carrying snails or 
“disease agents” is as futile as asking whether they collaborated with the 
Nazis (another ESTA question). Sweden, Germany and many other countries not yet 
overrun by snails take a practical approach. Those countries post rules in the 
customs hall and skip pointless paperwork that only the honest will complete 
honestly.
Finally, when travelers actually disembark, they are too often subjected to 
inaccurate lessons in American manners and common sense. Americans may be 
surprised by the conclusions of a 2006 survey by the U.S. Travel Association, 
which found that foreign travelers were more afraid of United States 
immigration officials than of terrorism or crime. They rated America’s borders 
by far the least welcoming in the world. Two-thirds feared being detained for 
“minor mistakes or misstatements.”
Since then, according to Geoff Freeman, the travel association’s chief 
operating officer, the border experience for visitors “remains a significant 
issue.” Partly, Mr. Freeman said, that’s because border staff members are 
overwhelmed by the volume of travelers; but the larger problem is a mind-set 
that sees “security and customer service as mutually exclusive.”
This security mind-set occasionally veers into the absurd. Recently, two young 
European tourists were detained at Los Angeles International Airport for 
tweeting loose banter about plans to “destroy” America (an apparent reference 
to partying) and to disinter Marilyn Monroe. Vigilant border personnel 
reportedly searched their luggage for shovels, then deported them. Overseas 
commentators reacted with eye-rolling weariness but little surprise.
Add in long lines and senseless, disparately enforced rules — for instance, 
agents shouting at travelers for using cellphones in some arrival halls, while 
at others, such technology is treated as something other than a threat to the 
republic — and we give the strong impression of an authority-minded culture 
that’s coming slightly unhinged.
Fortunately, there are secure, inexpensive ways to restore American values to 
our borders and show the world we’re open for business. Let’s remove ESTA’s 
foolish questions and hold a contest to design a beautiful Web site.
Let’s get rid of customs forms — saving money, trees and time — and do what 
many countries safely do: post customs limits to assist the law-abiding, and 
use intelligence and random searches to catch criminals.
And let’s hire more border staff, to shorten lines and reduce the pressures on 
agents (a better use, perhaps, of ESTA’s fee). For people skills, we might look 
to China. At Beijing’s glittering airport, travelers are invited to 
electronically rate their immigration agent.
No country’s border staff is perfect, as every traveler knows. But America — a 
land where strangers greet one another in elevators, waiters act as if they 
like you, stores deploy professional greeters and government serves the people 
— should aim to be the best. That means a smile or “hello” as we approach every 
agent, a “please” and “thank you” to bookend every official request and an 
occasional “welcome” as we cross a secure border.
Our guests deserve no less.

Mark Vanhoenacker is a writer and airline pilot based in New York.
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