It's a good start. I wonder how long the citizens can sustain the effort.
Hopefully they can at least educate the people not to throw trash on the 
streets.


   
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 Asia
'Ugly Indians' clean up Bangalore

By Vasanthi Hariprakash Bangalore  
 Anonymity is a big attraction of the movement 
Continue reading the main story 
Related Stories
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The Ugly Indians have a dare for the nation's cities.
"Show us one Indian city that can boast of one kilometre of clean street - with 
no open garbage dumps, no missing footpath slabs, no urine stench, no paan 
(betel leaf) stains on walls? Bangalore, we challenge you, is the only Indian 
city that now has 4km of streets clean from these four civic ills."
The Bangaloreans in the Ugly Indians civic group have spent every week of the 
past year trawling the city's central business district with face masks, 
gloves, buckets, broomsticks and mops.
Their mission is to "spot-fix" Bangalore, dirty street by dirty street, and has 
inspired the confidence to throw their "Ugliness Challenge" at other cities.
They choose small stretches each week to clean: pavements piled up with 
plastic, defaced walls, footpaths rendered unusable by potholes.'Spot-fixing' 
The Ugly Indians are mostly professionals in the 25-40 age group and remain 
strictly anonymous - they respond to media queries only by email.
 The Facebook page shows how bad things were. This locale was designated Ugly 
Spot 15 
The mission began a year ago to "understand the Indian mind and attitude 
towards cleanliness" and "outwit him/her with clever solutions".
"We didn't call it spot-fixing at first - that name came up as the cricket 
spot-fixing scandal (in the UK) broke," says one email from the group.
At last count, the Ugly Indians had fixed 104 spots - two per week - mostly 
around Bangalore's central business district, including MG Road, Brigade Road 
and Church Street.
The Ugly Indian page on Facebook has short videos that capture the clean-up in 
specific stretches - starting with people avoiding the area and then showing 
the Ugly Indians starting their job, the footpaths and walls as they are 
transformed by bright paint and motifs, and finally people coming back again. 
The Ugly Indians say their operation works like this:
        * Members self-select themselves by writing to [email protected]
        * Volunteers are not called for - those that write in are filtered
        * Equal number of men and women
        * Not an NGO - rather it is made up of self-driven and motivated people 
who come to work and not to socialise 
In fact, the group says most people do not even know each others' names - the 
work takes place silently.
Anonymity is a big attraction - many members are fairly senior corporate 
leaders.
Also part of the operation are 150 bins, maintained and cleaned by the group 
and seven free-to-use WonderLoos - ecofriendly waterless toilets.
A trip to the Ugly Indian Treasure Hunt walk on Church Street as part of the 
anniversary celebration found the toilets fully ventilated, many of them under 
the shade of trees.
Lines of beer drinkers queue to use them at night.Inspection test 
The Treasure Hunt was a challenge for anyone to find an ugly spot on the 
cleaned streets.
 The group organised a Treasure Hunt to pinpoint any missed opportunities 
The Facebook page declared that "Bangalore successfully passed the Inspection 
Test".
Paan was still being spat, but was largely directed at the bins, and vigilant 
Ugly Indians immediately painted over stains that hit a wall.
The work has won the affection of the local constabulary. Basavaraj, a 
constable at the nearby Cubbon Park police station, said: "These people do 
first-class work every week. See how clean the road has become. Good people, 
they don't even give their name."
One young, Ugly Indian at work told me: "Anonymity is a hugely successful 
strategy. Labels take away all the good work. Then it becomes so-and-so's 
movement. Like Kiran Bedi's or Anna Hazare's. We don't want that. 
"We don't want to make a big deal about it. We even refused funding because we 
don't want people to tell us they want their name or logo on it. We want people 
to take ownership. Which is why they can help by sharing labour, lending 
skilled masons, painters. Or by sponsoring bins."
A local handicrafts shopkeeper, Vishnu Das, also approached me.
He said: "This entire road that you are seeing had become a urine point, 
especially for auto-rickshaw drivers. Unbearable smell. But these people 
cleaned up this place with their hands. I was so surprised why anyone would do 
that."
Today the stench has been replaced by a pleasant patch of flowers and a 
mini-garden, adopted by the famous Bishop Cotton Girls School. 
Nitya and Kirtana, both 22, were among those who had turned up for the Treasure 
Hunt.
The law student and her friend, a kindergarten teacher, had been following the 
Ugly Indians on Facebook.
Walking along MG Road with Ugly Indians picking up rubbish, the two were all 
praise for the group.
"We used to feel terrible on seeing all the muck around. We have even yelled at 
people who threw stuff out of their car, it just didn't help. As much as it 
shames us to say this, we wouldn't have done all this cleaning up and on such a 
scale on our own," says Nitya.
So how did their parents react to their support for the street-cleaning 
campaign?
"They were pretty okay with it, but they asked us to clean our rooms first."
More on This Story
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2010, SOUTH ASIA 
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ENVIRONMENT 
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