Shop online for traditional & modern N-E wares
- Assam Engineering College graduates develop website to provide market link
for artisans
OUR CORRESPONDENT
Guwahati, Sept. 10: Pocket-friendly customised T-shirts or traditional clothes,
jewellery and accessories, eshopany.com, an online shop of the Northeast, has
them all.
Conceived by Assam Engineering College
(AEC) graduates Maharnav Gogoi and Jayanta Madhab Paw, the portal, which
aims at promoting the region’s products across the globe and providing a
market link to local artisans, was launched today.
“The idea behind the portal is to provide
artisans and craftsmen of the Northeast a market link. While we know
that our weavers are being supported by various government
organisations, we have also understood that there is substantial scope
of expanding their marketing territory,” Gogoi, chief executive officer
of the project, said.
With the concept of e-commerce evolving, there has been a huge demand for
ethnic items of the region in India and abroad today.
“We are eyeing a new market to bridge the
gap between demand and supply. Towards this end, we have worked at the
ground level, tying up with local vendors and designers,” he said.
Economist Jayanta Madhab, former NEDFi chairman and Asian Development Bank
director, inaugurated the website.
“This is a novel venture, as through it,
various entrepreneurs of the region will be able to sell their products.
Besides, it will provide the region’s diaspora, in the country or
abroad, easy access to ethnic items,” Madhab said, citing examples of
entrepreneurs who had made it big from small beginnings.
Gogoi and Joyprakash Doley, another AEC graduate, have designed the portal,
which has 200 products under 12 categories.
Redlemon Communications, at the Institute of Engineers, Panbazar, has provided
technical assistance to the project.
The T-shirts have witty one-liners such as “That is also an important matter”,
“Misa kole kidal hobo! (what’s the use of lying?)”, “Bhat (rice) is the secret
of my Energy”, “Commerceor adda”.
On the USP of the portal, Gogoi said:
“While eBay and Flipkart, among others, are popular for branded items,
there is none that deals exclusively with traditional items from the
region. So, eshopany.com will be the first of its kind.”
For a start, eshopany will not operate on cash-on-delivery mode.
“As of now, we are not facilitating the
cash-on-delivery mode. But shoppers can use their debit or credit cards.
Once a customer chooses to buy a product, he/she will be redirected to
Directpay, our payment gateway, which is certified by Visa and
MasterCard. We have tied up with DTDC to ensure that the ordered product
gets delivered on time,” the project CEO said, adding: “In case the
buyer wants to return the item purchased, that has to be done within 24
hours of receipt.”
(The Telegraph,11.09.2012)
The online Shop of NE : www.eshopany.com
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সমাজৰ কাৰণে ভাল কাম কৰাজনৰ পৰিচয় ৰাইজৰ আগত দাঙি ধৰিব লাগে আৰু ভাল খবৰবোৰ যিমান
পাৰি ৰাইজৰ মাজত বিলাব লাগে।---- বুলজিৎ বুঢ়াগোহাঁই
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