Rongali- Celebrating the essence of Assam, brings together all the tribes and communities of the state in a joyous presentation of the different facts of our cultural mosaic and rich history. Rongali endeavors to provide a platform to integrate all the tribes and communities of Assam, a platform to experience Assam in all its glory and attempt to make the state one of the most sought after tourism destination of India and a platform for discussion on state issues. Rongali–Celebrating the essence of Assam Date: 3rd,4th & 5th April 2015. Venue: Veterinary College Ground, Khanapara, Guwahati. Organised by:North East most reputed Socio-Cultural organization Trend MMS in association with Hotel & Restaurant association of Assam.
The Cocept : Considered the most important State of North East India, Assam has considerable strength; Gateway to the entire North East India and would be the gateway to ASEAN Countries after the new projects being implemented under Look East Policy. Diverse Culture, colorful cultural mosaic, rich cultural history One of the largest river in the world, presence of large water bodies Hospitable people However, due to social disturbances, poor marketing & positioning the State has negative perception. The rich culture of the State, unmatched tourism opportunity hasn’t been harnessed for economic benefit so far. Time has come to position Assam as a destination showcasing its ethnic culture and unmatched beauty. “Rongali”- is an attempt to showcase Assam, its cultural mosaic, rich history with its present structure of diverse social structure and to make the State a destination of importance and attraction. Rongali would showcase the entire essence of the State including its cultural history, its icons, handloom, music, dance, magic, handicrafts, and it would showcase the age-old harmony of various tribes and communities. With this background, Rongali- Celebrating the essence of Assam is an attempt To build bridges within Assam amongst various tribes and communities. Create a distinct Brand Assam – colorful mosaic of various tribes and communities with exceptionally rich heritage and tourism propositions. Visit to the history of Assam and showcasing to the new generation. Extensive marketing across the country, communication exercise. Attract tourists across India and abroad Key Takeout's : Assam is known as Tourism destination which works mostly during the winters. Rainy season, Assam tourism scenario is generally very bad. Rongali would be an attempt to attract tourists during spring, to showcase the colourful culture of Assam during BohagBihu. Assam is getting a very negative press in National media due to frequent disturbances/violence. This would help in getting positive press and showcasing the success stories of Assam. Building bridges – it would help in brining all the tribes and communities together under one roof, an Assam which talks about unity and development. Extremely important at a time when the age old bonhomie amongst the communities are declining. Rongali would showcase and exhibit the cultural history of Assam displaying its icons their works, an educative exercise for the younger generations. “Rongali –celebrating the essence of Assam” Dates: April 3,4 & 5, 2015 Venue: Veterinary College Ground, Khanapara, Guwahati Organised by: North East most reputed Socio-Cultural organization Trend MMS in association with Hotel and Resturant Association of Assam. Key Highlights : Stalls by various tribes and communities of Assam including Autonomous councils highlighting the way of life of various tribes and communities of Assam. Celebrating the success stories from Assam in various fields. History, cultural heritage, icons of the State would be displayed for education and tourism purpose. Handicrafts display/ exhibition – Bell Metal industry from Sarthebari, Musk making of Samaguri Satra and Khatper Satra, Firecracker industry of Barpeta, furniture and bamboo based products display etc. Display of magic of Mayong Ethnic food festival – showcasing the best delectable cuisines from the entire State and NER. Photography exhibition showcasing the vibrant culture, tribes and important landmarks of the region. Handloom Exhibition cum sale, Sericulture exhibition Fashion show displaying the rich ethnic fabric collections by top North East designers. Cultural programs in evening – musical performance by popular musicians from the North-East Region- Top musicians including Zubeen, Papon, SimantaSekhar etc. Top musicians of various communities would perform throughout the day. Day time Carnival – Dance from the tribes/communities of Assam Traditional Sports of the region Tour operators stalls – display and interaction Discussion Session: a) Conclave of Media Personalities/Brand Managers - Interaction with top media icons of the country interacting with media personalities of Assam and North East. The Session is aimed at getting national attention about Assam’s cultural diversity and brand building exercises. b) Tour Operators Interaction: Interaction with tour operators of Assam with representatives of all India Tour Operators and Govts. Website : http://www.rongaliassam.com/ E-mail ID : [email protected] Facebook page : https://www.facebook.com/Rongali2015 Amar Asom (05.03.2015) : http://amarasom.glpublications.in/Details.aspx?id=21188&boxid=122953843 ------------------------------------------------------------------------------ সমাজৰ কাৰণে ভাল কাম কৰাজনৰ পৰিচয় ৰাইজৰ আগত দাঙি ধৰিব লাগে আৰু ভাল খবৰবোৰ যিমান পাৰি ৰাইজৰ মাজত বিলাব লাগে। ---- বুলজিৎ বুঢ়াগোহাঁই _______________________________________________ assam mailing list [email protected] http://assamnet.org/mailman/listinfo/assam_assamnet.org
