[Assam] Assamese / entrepreneurship

Sat, 20 Aug 2005 14:17:33 -0700

>His shop deals with dresses for both ladies and gents. What’s more, a corner of the shop will have >collection! s of exquisite apparels made from handmade fine fibres of Northeast.
 
It is good to know that Assamese are getting out of Assam now a days and spreading all over India and trying to make better living. I think we have many enterprising Assamese in Assam who ready to work but simply cannot succeed due to our negative work culture in Assam.
 
I know of a similar store owned and successfully run by an young Assamese couple in Pune. Also I know of an Assamese owned engineering company doing successful business in Baroda. In fact I talked to the Assamese engineer working for the company there who is a relative of mine. This company is doing oil and gas contract business in Gujarat as well as in Assam. I asked him if he could tell me, from his experience so far, how working in Gujarat is different than working in Assam. He frankly told me that working as well as doing busniness in Gujarat is more fun. First according to him Gujaratis are much hard working guys than Assamese. Things move faster in Gujarat as people take quick decisions and nobody wait for nobody; everybody seem to know their own part of the job and they do that part well. If an electrician is supposed to do the electrical job, one can rest assured that the job will be done. According to him, the Gujaratis also donot hesitate to take some risk and accept new technology which is also making a big difference. As a result projects get completed sooner in Gujarat than in Assam. Compared to that, he said, things move very lahe lahe in Assam mainly due to the laid back attitude of the Assamese where everybody want to blame everybody for things not done. He also told that our climate in Assam may be another factor. In Assam during the rainy season things do not move at all and whatever time was left for work in the winter season, much is taken up by our Bundh culture. etc etc.
 
I donot know how much of the above is correct. But there seems to be truth to that. Anyhow looking at how more and more entrepreneur Assamese businessmen are  going out and starting successful business outside Assam, there must be some truth.   We should keep this in mind when thinking for development of Assam. Because if the above is true, Assam may have many entrepreneur Assamese youth willing and ready to work hard and to do business and succeed. It is our duty to give then the right environment. One of that requirement is to stop this Bundh Culture. Anyhow I am planning to include a short trip to Gujarat when I visit India this time so that I have some personal impression of things.
 
Rajen Barua
 
----- Original Message -----
Sent: Saturday, August 20, 2005 9:01 AM
Subject: [Assam] tita kerela/entrepreneurship

Chandan-da: Congratulations on your successful experiment with the tita kerela. I think you must get your experience and the process published in a magazine like Prantik, and also seriously, get the process and the product patented.

And with reference to the debate on Assamese entrepreneurship, I read the following interesting items in Saturday (Aug 20)'s Assam Tribune:

Gingerly yours
It is said that opening a shop in a place like Mumbai is a very difficult proposition. More so for an Assamese youth or anybody from a region like this Northeast. But that’s exactly what a boy from Assam is doing. He is Angshu Phukan, son of Assamese film hero of yesteryears Biju Phukan.
 Angshu’s shop, situated on Linking Road, Bandra is billed Ginger, but there is no ginger or anything remotely connected to the favourite spice in his shop. It’s sans any eatables. His shop deals with dresses for both ladies and gents. What’s more, a corner of the shop will have collection! s of exquisite apparels made from handmade fine fibres of Northeast. Small wonder then that his corner has created curiosity among the concerned Mumbaiites.
 The designs of the exotic dresses will be created by Guwahati-based fashion designer Dipankar Kashyap. It’s good that the duo has come close to highlight and popularize the clothes of the Northeast in the financial and fashion capital of the country. And with hardwork, dedication and devotion the clothes are bound to go the global way too.
 With the look of the clothes, made from eri, muga, pat and other ethnic fabrics of the region, one is bound to get impressed instantly. Moreover, without any warmness whatsoever unlike the synthetic fabrics, and similar to pure cotton, these apparels sure would capture a vast market even among the elders in the long run, if not in a short time. The venture will take off this September and let’s hope that it brings about a revolution in the apparel scene making the dresses! most sought after garments in the Indian market, for the time being. Dipankar’s collections — Koina, Breezing Brahmaputra and Gay ‘O’ Gayz will be available at Ginger. It may be mentioned here that the Gay ‘O’ Gayz range of unisex clothes was unveiled in Guwahati during the recent World AIDS Day celebrations.

Designers duo
Talking of fashion, we can see that fashion mania seems to have gripped the Northeast. Several models from the region like Tora Khasgir, Dipannita Sharma, Tarun Arora and Aryan Barua have made it to the top league in the fashion capital of the country, Mumbai, regularly featuring in various shows as well as product endorsements in media, both print and electronic.
 Now it’s time for the designers to come forward. Two designers from Assam were recently selected to participate in the ‘Mega Wedding Show’ to be held at the World Trade Centre, Mumbai on August 26. They are Prasantt Ghosh and Kimberly Jones. While Guwahati-based Prasantt has carved a niche for himself in the fashion circle of the region, Kimberly, who hails from Digboi, is a relatively new face, but a promising one at that. They are among the ten new designers selected for this year’s show organized by Marwar Organization, Mumbai and will showcase their new wedding creations with those of famous designers Ritu Kumar, JJ Valaya, Sabyasachi Mukherjee, Anamika Khanna, among others. And the top models, who will set the ramp afire, are Fleaur Xavier, Tapur Chatterjee, Vidisha Pavate, Dipti Gujral, Piya Trivedi, Candice Pinto, Mugdha Godse, Megha Kavale, Sohni, Saniya, Arohi, Upen Patel, Kawaljeet, Girish, Jas Arora, Siddharth Kher, Anubhav and our own Dipannita.
 For this unique event, Prasantt and Kimberly will together present exquisite wedding a! ttires of the Northeast, especially designed with indigenous fabrics of the region like pat, muga, eri and khadi besides some handwoven cotton. All these new bride-and-groom creations have traditional ornamental motifs that are bound to attract the fashion connoisseurs and pundits of the fashion capital. Incidentally, the who’s who list of the special evening’s invitees include top achievers in different fields like Rahul Bajaj, Kumarmangalam Birla, Tina Ambani, Rekha, Jaya Bachchan, Sridevi, Anita Raj and others.
 Let’s hope, Prasantt and Kimberly make a mark in the national fashion scenario and bring laurels to the Northeast.

Mridumoloy/Simanta

- Utpal

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