When an Assamese Magazine Rejects Advertisements on Principle
Is it possible for a magazine to survive in today's word without depending on
the commercial advertisement revenues? Can a general magazine, supported by no
organization but only by its readers, dare to avoid the advertisements just to
endorse its principle? Or is there such an initiative in India or elsewhere?
The answer is yes and it is in Assam (of Northeast India), where a fortnightly
magazine named 'Prantik' has created a kind of history by its policy of not
entertaining the advertisers. The magazine in Assamese language survives with
the support of the readers only. It has an approximate 25000 circulation. But
amazingly Prantik is distributed in more than 25 countries including America
and Europe.
For more log on to
http://theseoultimes.com/ST/?url=/ST/db/read.php?idx=7764
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