Steve Totaro wrote:
Also, do not underestimate SEO (Search Engine Optimization) especially
for a niche market like you mention. Since you are focusing on radio,
be sure to optimize your site for keywords in the radio industry and
establish your knowledge of the industry in your content.
search engine optimization requirements are have changed and continue
changing quite rapidly. you may find that these old school techniques
are inadequate. you must have fresh content and active links into and
out of your site. keywords are not much valued anymore by the search
engines. what you will find is that the first sentences of several
paragraphs are used instead.
you may initially get decent rankings using the above, but as your
content gets stale you will drop in results listings.
also, blog-type content is given different weight and, depending on the
search engine, can really generate 'word-of-mouth' buzz. google is
behind the curve when it comes to capturing 'viral content', try
technorati.com to get an idea of how this works. this model is coming
soon to the business side of things.
It should be fairly easy to get high placement on Google since not many
others will have the same keywords. It would be very difficult to get
high placement for the keywords "voip phone system" but "radio station
phone system" or "radio station IVR" will be much easier (or whatever
radio types would search for.)
People will often do their due diligence on the internet via google.
You will certainly get a few deals this way if it is done properly.
Combine good SEO with good content and educational material and you will
have a sales channel that will operate 24/7 and possibly even reduce the
sales cycle since education tends to make the cycle fairly long in this
business.
long term your business always comes down to good people. pick the wrong
rep(s) and your reputation, especially in a niche market, will suffer
for years.
Thanks,
Steve Totaro
hope this helps.
--
kelley g
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