The bottom line is how much
does it cost to get a customer
So here's an example of the maths, its inaccurate but it shows the
principle ....
The average guy spends $10 per month on Skype and there 1,000 ,000 of
them
That's $10 million per month or $120 million a year
Healthy companies trade between 20-40 times earnings, therefore the
book value
of the company is (conservatively) $2.4 billion if you want to buy all
its shares.
Now if the company is worth $2.4 billion and has a 10% asset base and
one
million customers each customer must be worth about $1100.
So they can afford to give away $1100 per year or $80 per month just to
have you as a customer.
Going back to the original guy who spends $10 per month (maybe $20 if
its free) the company
increases in value by $1100 - $240 ($20 x 12 months) = $860 every
time they sign up a new customer .
Of course there is some attrition but that is all factored into the
equation.
Henry
John Scully wrote:
I
was once in a sales meeting where a guy doing a presentation countered
an argument that we
would be giving the product away for free by saying
"Yes, but we will make it up on volume!"
Perhaps he works for Skype now.
----- Original Message ----- From: "Mark Phillips"
<[EMAIL PROTECTED]>
To: "Commercial and Business-Oriented Asterisk Discussion"
<[email protected]>
Sent: Tuesday, May 16, 2006 5:02 PM
Subject: Re: [asterisk-biz] All users get free USA/Canada calls
All this just to win over customers.
On Tue, 2006-05-16 at 18:41 +0200, Wilson Pickett wrote:
http://www.mercurynews.com/mld/mercurynews/news/breaking_news/14586267.htm
"SAN JOSE, Calif. - Skype, eBay Inc.'s Internet telephone subsidiary,
has stopped charging users for dialing up people on traditional
landline and mobile phones in the U.S. and Canada.
The Internet telephone service, which has always offered free PC-to-PC
calls around the world, said Monday it will offer its SkypeOut service
for free until the end of the year. Previously, Skype users paid about
2 cents a minute for calls to landline and mobile telephones."
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Henry L.Coleman [ VoIP-PBX ] Tel.1 866 415-5355 Ext.301
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