bob,
thanks for moving things in the right direction...
primarily, I have been working on integrating asterisk for others.
have 20+ years UNIX integration experience w/ a variety of open source
packages and a pretty broad biz background. gov't projects, large UNIX
deployments, accounting systems, answering services, custom s/w
development, stock market data systems, database applications...
most recent project was debt collection. call, email, fax, letters to
delinquent accounts. used asterisk for calling and faxing....
currently working on a broadcast system product now for myself when not
under contract... played with the videophone and am working on a
marketing plan for that...
haven't launched anything yet and that is why sales/marketing is so
interesting to me. from what I gathered sales is the push and
marketing is the pull... you have to do both as you confirmed in your
post. selecting the target audience is also a crap shoot unless you
have a visionary in your pocket and can make inroads and have them talk
you up to their peers... word of mouth always a good thing...
it also seems that pricing too low will discount your product, you have
to be competitive... have you seen that when your price is
substantially below the competition, you are loosing the deal or are
there other factors involved??? curious...
offering the whole product solution is also key. if they have to go
somewhere else and work a deal for a component somewhere else, that
leaves an opening for that someone else to raise doubt about your
offering...
lets keep at this and perhaps we'll find a marketing solution that
works... two heads are better than one. :)
daveC
bob murphy wrote:
Dave,
What seems to be effective at this point is partnering.
Carriers, Low Voltage contractors, Commericial Real Estate Agencies.
Some internet based lead gen too. And direct sales. We have three
sales people and aggressive pursuit is also a strategy. We have found
ourselves in competative situations with Cisco and Shoretel in recent
months. And we have won a few and lost a few. How about you?
Bob
On 11/3/07, dave cantera <[EMAIL PROTECTED]>
wrote:
hey bob,
you are right... we do chatter too much. lets get back on track...
and start with sales/marketing...
sales vs marketing
marketing - designed to bring people to you, educate them on the
decision points of the industry, create awareness of your product
sales - reaching out to potential customers, taking orders, handling
questions raised from marketing, personal interaction for those still a
little uncomfortable about taking the plunge...
so what mechanisms of marketing do you use? and what have you found to
be effective?
care to share?
daveC
bob murphy wrote:
Isn't this discussion group supposed to be Commercial and
Business oriented??? All I ever read about here are discussions about
who's more technically literate and who can do a better job than
Switchvox or this GUI is better than that one etc. Does anybody want
to discuss business issues like:
1. Go to market strategies
2. Sales and Marketing
3. Competative positioning against mainstream offerings like
Cisco, Shoretel, Avaya et al.
4. Best practice service models
5. Vertical market success stories
6. Profitability strategies in up market SMB's
7. Profitable models for sub 50 seat call centers
8. Vertical apps that interoperate with Asterisk
9. Demand generation
10. Market creation
Who screwed who out of $100.00 and what nick nack is better
would be better somewhere else. Or am I asking for too much here???
Someone please help me be right or wrong on this.
--
Bob Murphy
Principal
Arreva Communications
www.arrevausa.com
949-334-2022-SIP Connect
949-842-8450-Wireless
949-349-0209-Fax
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No virus found in this incoming message.
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--
My wife's sister is in California.
I should buy her a Videophone2008!
Truly, The Next Best Thing to Being There!
--
WorldWideVideoPhones.com
856.380.0894
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--
Bob Murphy
Principal
Arreva Communications
www.arrevausa.com
949-334-2022-SIP Connect
949-842-8450-Wireless
949-349-0209-Fax
_______________________________________________
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No virus found in this incoming message.
Checked by AVG Free Edition.
Version: 7.5.503 / Virus Database: 269.15.20/1108 - Release Date: 11/03/2007 09:42 PM
--
My wife's sister is in California.
I should buy her a Videophone2008!
Truly, The Next Best Thing to Being There!
--
WorldWideVideoPhones.com
856.380.0894
|
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