shadowym,
wow, I see telco guys at all our networking events and chamber
events... they come and go mostly. since you already have a customer
base that trusts you, that is the best way to make an entry point...
keep letting them know your new service and eventually, they will be
prep'd when the opportunity arises... I have to start from scratch,
ugh.. but at least I can see that it is doable. this is where marketing
and sales differ...
daveC
shadowym wrote:
Thanks for the advice.
Maybe I should clarify what I was asking. It's not so much the how but the
what.
What are people doing to get PBX Sales/Support business. I know how to get
IT business but potential customers still see the Telco business as quite
different and are used to using separate companies for that.
What I was asking is how the traditional telco guys get new
sales/support/consulting business. With IT it's usually a combination of
cold call/networking/word of mouth. I'm hoping that Telco is the same but I
never see any telco guys at networking events so I am thinking they cold
call and advertise targeted at business owners. I'm not sure though.
-----Original Message-----
From: dave cantera [mailto:[EMAIL PROTECTED]
Sent: Tuesday, April 24, 2007 9:12 PM
To: Asterisk Users Mailing List - Non-Commercial Discussion
Subject: Re: [asterisk-users] Marketing 101
shadowym,
best thing to do is talk to a lot of consultants, coaches, and marketing
people... take the approach you do with learning open source only reverse
it... instead of reading source (internal) ask people (external)... it is a
big undertaking and the most important task you
have... marketing is a bigger task than the technical (for a tech
anyway) don't go it alone....
nothing happens without marketing (and sales)... marketing is *not*
sales...
daveC
shadowym wrote:
I have some general questions about marketing. Lot's of technical
info but I was wondering how people are getting the business to begin
with. I'm from the IT end of things but Telco is quite a bit
different. Is cold calling still the way to go or networking? General
stuff like that.
Are there any resources on the web I can search for? Any suggestions
would be appreciated.
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856-380-0894 x5000
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