Blind Comcast exec developing a talking TV channel guide
Comcast Corp. has hired a sight-challenged executive, Tom Wlodskowski,
Vice President/Accessibility, to develop a "talking TV interface" for
the blind and other accessible products for the disabled. The talking TV
guide could be out in 2014 as part of X2 channel guide and available for
everyone. ( CHARLES FOX / Staff Photographer )
Bob Fernandez, Inquirer Staff Writer
POSTED: Wednesday, August 28, 2013, 1:08 AM
www.inquirer.com
How does a blind person find what to "watch" on a TV with 200 channels
and 46,000 video-on-demand choices of movies, shows, and clips? Tom
Wlodkowski, a blind executive at Comcast Corp., thinks he has the
answer: a talking TV channel guide.
No joke.
"The television is not strictly as visual a medium as you might think,"
said David Goldfield, a computer technology instructor at the Associated
Services for the Blind and Visually Impaired. "Radio drama in the U.S.
is more or less dead. If you are blind and you want a good story, you're
still going to get it on television."
Comcast expects the talking guide to come with its next-generation X2
platform in 2014. The cable giant demonstrated the talking guide this
year at a California technology conference and at the cable-TV-industry
trade show in Washington.
Comcast also market-tested the guide with 20 average-Joe-type
sight-impaired individuals in Philadelphia, arranged by the Associated
Services for the Blind and Visually Impaired.
The interactive, cloud-based guide - the current voice is a woman, but
users eventually could choose the voice, as they can with a ring tone -
responds to buttons the person pushes.
This is part of a year-old project at Comcast to make the company's
products more accessible to customers with disabilities. Wlodkowski has
an "accessibility" team and will soon have a lab in the Comcast Center.
Comcast isn't doing this just to reach out to the nation's 1.3 million
blind individuals who fear being left behind as popular culture and
media go digital on the Internet and TV.
The Twenty-First Century Communications and Accessibility Act of 2010,
passed on the 20-year anniversary of the Americans With Disabilities
Act, is forcing technology companies to integrate accessibility
functions into products. It's believed that, in three years, talking
interfaces will have to come with TV products.
Wlodkowski thinks he also can drive business. People with disabilities
account for $200 billion in discretionary spending power, and catering
to their needs, he believes, can boost brand loyalty.
"We will meet the requirements of the law, but we also believe there can
be innovation," he said.
Wlodkowski is looking to develop products that could help older
Americans "age in place" through the Xfinity home products, which now
include home security.
Generally, technology companies - with the exception of Apple Inc. -
have received poor marks in the selling of blind-friendly products.
"We see it as a civil right, and we see manufacturers embracing
accessibility way too slowly," Lauren McLarney, government affairs
specialist at the National Federation of the Blind, said of consumer
electronics and technology companies. Comcast's talking guide sounds
"worthwhile," but she hasn't seen it.
The association offers a channel guide by zip code called "newsline"
that last year was accessed 600,000 times.
Before the talking guide, Wlodkowski said, he would have to recognize
Matt Lauer's voice at NBC or Anderson Cooper on CNN. He also memorized
channel numbers. But most times, he had no idea what was on the channel.
"The only way I could navigate TV before," Wlodkowski said, "was to go
up and down the channels and listen until I found something that I liked."
Recently, he was fiddling with a talking TV guide and stumbled on Brady
Bunch reruns. "They still syndicate that? Wow," he said.
Formerly with AOL Inc., Wlodkowski is the vice president of
accessibility and said his team at Comcast had four goals:
To seek information from disabled customers about what they need and how
they interact with Comcast's products.
To integrate functionality into products so they can be more easily used
by disabled subscribers.
To introduce specific products, such as the talking guide.
To enhance customer service for disabled subscribers.
Wlodkowski, who was born blind, was raised in Southington, Conn., with
three older brothers. His parents insisted on a regular childhood. He
rode a bike in the neighborhood, skied with a guide, and marched in the
marching band (he beat the snare drum).
His most popular sitcom was Cheers because, he said, "it was relatively
easy to follow. When Norm walked in, everybody said, 'Hi, Norm.' "
He attended Boston College, majoring in communications. His first media
job was with WGBH, the public broadcasting station in Boston. While
there, Wlodkowski developed, with a federal grant from the Department of
Education, a prototype of a talking TV interface. It was never
commercialized.
Wlodkowski said he was happy to be back in a city with mass transit and
lives in an apartment at 17th and Arch Streets. His wife, Michele, and
15-year-old son, Colin, will relocate from Virginia, and he intends to
buy a suburban home near a rail line.
One challenging experience in Philadelphia has been mastering the
elevators at the sky-high Comcast Center. There are more than 30
elevators, and some go only to certain floors.
"Catching the elevator in this place," Wlodkowski said, "is an art that
I don't think I have figured out."
Contact Bob Fernandez at 215-854-5897 or mailto:bob.fernandez%40phillynews.com,
or follow on Twitter @bobfernandez1.
Bob Fernandez
Inquirer Staff Writer
--
David Goldfield
Founder and Peer Coordinator,
Philadelphia Computer Users' Group for the Blind and Visually Impaired
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ATI (Adaptive Technology Inc.)
A special interest affiliate of the Missouri Council of the Blind
http://moblind.org/membership/affiliates/adaptive_technology
