At the risk of sounding critical, this should not be necessary. The
main carriers should be providing accessible phones, which most of them
do since they offer the iphone and android devices. I can't speak for
anyone else, but for me, I don't want special phones designed for blind
people which is what this carrier is offering. I want access to the
main stream devices that everyone else is using. Another issue is, this
may send the wrong message to some people, who may think that blind and
other disabled users have their own special devices, therefore making
the main stream devices accessible is not important. Of course, we do
not want people to think this. The accessibility of the iphone and
android devices is very good, there is simply no reason for specialty
phones or even a separate carrier here.
Original message:
Odin Mobile: A New Cell Phone Carrier Specifically for People Who Are
Blind or Have Low Vision
Janet Ingber
Odin Mobile, a nationwide provider of cellular service, has become the
first cell phone company dedicated to serving people who are visually
impaired. Odin sells phones and provides cellular service. Odin uses
the T-Mobile network but they are a separate carrier. Anywhere T-Mobile
has its network, Odin will have coverage. Odin does not provide service
in areas where T-Mobile provides roaming coverage.
Robert Felgar, Odin General Manager, explained, "There really are two
aspects to the service. One is the phones themselves and the other is
the service that goes along with it." He added, "Right now we're
launching with three phones, but we're looking to expand to five."
The company started taking orders on July 29, 2013, and planned to
start shipping phones 4 to 6 weeks later.
The Odin Phones
The three phones that Odin is starting with are the Emporia Essence
($49), the Emporia Click ($73), and the Huawei Vision ($299; with RAY
software installed).
The Emporia Essence
The Essence is manufactured by Emporia, an Austrian company that Felgar
indicated was relatively new to the US. He said, "This is a great phone
that is inexpensive and has been customized for blind users who just
want to make calls. It is also great for low-vision users who want to
send and receive text messages and access other functions because it
has a high contrast screen and large font size and emphasizes
simplicity and ease of use." Odin worked with the manufacturer so that
the phone is useable right out of the box. The screen is set to the
highest contrast and the font size is set to large.
Features
* Speaks the numbers when they are pressed
* Speaks "delete" when a number is deleted
* Speaks "calling" when a number is being called
* Speaks the battery level at the press of a button
* If the key lock feature is used, the phone will speak "key lock
on" and "key lock off"
* Speaks "home" when the user is at the Home screen
* Speaks "menu" when the user has accessed a menu
* Speaks "call ended" at the end of each call
* Gives audio feedback when Bluetooth is activated and deactivated
* Allows for five speed-dial numbers
* Phone comes with desktop stand for charging
* Does not speak text messages
The Emporia Click
The Click is a clamshell phone designed for low vision users and users
who have difficulty hearing. This phone does not have text-to-speech
capability and therefore is not appropriate for someone who uses a
screen reader.
Features
* Large keys
* High-contrast color display with adjustable font size
* Extra powerful speakers
* Ring tones can be adjusted to very high volumes
* High power vibrations when a call comes in
* Three speed-dial buttons
* Desktop stand charger
* Call for Care button (when pushed, five separately stored numbers
are called in sequence until one answers; emergency SMS messages are
also sent to emergency numbers)
The Huawei Vision
The Vision, manufactured by China-based company Huawei, is an Android
phone that uses the Ice Cream Sandwich 4.0 operating system. RAY
software makes this phone readily accessible and gives users with
vision loss access to many important smart phone features. It was
developed by Project RAY, an Israeli company. Although this software
has previously been used in other countries, it's now making its debut
in the US.
When explaining Ray software, Robert Felgar stated, "The RAY has a
unique user interface designed from the ground up for eyes-free
operation and every feature is accessible. It emphasizes simplicity and
is an ideal phone for a user with vision loss who wants basic, and
certain advanced, capabilities but does not need or want all of the
functionality (or expense) of an iPhone."
Features
Felgar explained the software's features: "The RAY will include
capabilities such as calling, text messaging, alarms, calendar, and
managing contacts. The device has speech recognition to make calling
and text messaging easier. It also offers more advanced capabilities,
such as an easier-to-use GPS, voice recorder, money recognition and
color recognition. Perhaps most importantly, it is a great device for
accessing audio books, newspapers, and magazines. The Audible
application is pre-loaded onto the RAY to give the user access to more
than 100,000 audio books. In addition, we have plans to integrate the
RAY with the NFB Newsline, the National Library Service and the
Connecticut Radio Information System and we hope to integrate with
additional organizations that can make available audio materials on the
RAY. The objective is to make the RAY the best source for audio
materials for visually impaired users in the market. Moreover, to make
things easier, the user interface will be the same regardless of the
source of the audio material so that the user has to learn only one
system for accessing the materials. Also, the user or his or her family
or friends will be able to go to a website to enter contacts for easy
calling, or enter events on a calendar, and these will be automatically
transferred to the RAY. The RAY facilitates remote access and screen
sharing. What this means is that if the user needs help with his or her
phone she can call customer support and Odin Mobile can see what is on
the users screen and even take control of the screen and help the user
through the problem."
He also indicated that over time the phone will have new features and
capabilities. The user will not need to purchase another device because
the phone will be updated automatically. The user will be able to exit
the RAY mode and use standard Android functions on the phone. In
addition, by the end of the year the RAY software will be added to
another device which will run on the Jelly Bean operating system.
Phones in the Pipeline
Felgar was enthusiastic about some of the new phones that Odin will be
adding in the future. He described two of them:
Alto II Manufactured by GoldGMT
"This phone is unique in the world in that it is a feature phone that
is 100 percent accessible. It is designed to be a talking phone and
allows the blind user to easily enter and use contacts, access a call
log, create and listen to text messages, set alarms, and interact with
the settings. Moreover, the buttons are extremely tactile and some have
different shapes and colors to further enhance the experience. The
phone will also speak the date and time, speak the battery strength, as
well as the signal strength. It will retail for approximately $150. It
is currently being sold in the UK by the Royal National Institute of
Blind People and has been very well received. Odin hopes to be selling
this phone no later than the end of November," Felgar explained.
NEXUS 4 Manufactured by LG
"Odin Mobile will sell the NEXUS 4 to provide blind users with the
latest in Android accessibility on a high-end device. It operates on
Android 4.3. While plans are not finalized, the device is likely to
contain two customized features specifically tailored for the blind.
First, it will support remote access and screen sharing to facilitate
superior customer support. Second, it will include a widget on the home
page that will allow users to easily download select applications,
tailored to blind users, without going to the Google Play store."
Rates
Felgar said that Odin's rate plans were designed with lower income
users in mind. The rate plans range anywhere from $10 to $45. The $10
plan allows for 150 minutes a month while for $45 you get 4000 minutes
and 4000 texts. There are additional plans between those rates so the
customer can select a more customized plan.
Data plans are also offered in various amounts. For example, The $5
plan allows up to 100MB usage and the $30 plan allows up to 2 GB. At
the present time, only the Huawei Vision with RAY software supports
data, but the additional smart phones Odin plans to offer in the future
will also support data.
Customer Service
When a customer receives a newly purchased phone, all accessibility
features are on by default. Regarding the Odincustomer service
department, Felgar said, "We expect our customer service department to
be busier than a normal customer service department. We are expecting
many questions regarding Odin devices and how to use particular phone
functions." He added that all customer service personnel have been
trained on the accessibility features of the phones.
Additional Support for the Vision Phone
All users who purchase the Vision phone with the RAY software get an
introductory training session with the phone at no extra charge. The
session usually takes approximately one hour, but whatever length of
time is needed is freely given. The training session will be conducted
by a customer service representative who is blind. Primary tech support
will also be provided by a representative who is blind. There are
sighted representatives available who can provide remote assistance by
seeing the customer's screen and, if necessary, take control of it.
Similar support will be given for the Nexus 4 when it is released.
Giving Back
Odin Mobile will donate 2 percent of their talk and text revenue to
organizations that assist the blind community.
Odin is also applying to the Federal Communications Commission to be
part of its Lifeline Program. Felgar explained, "Lifeline is a
government benefit program that provides discounts on monthly telephone
service for eligible lower-income customers. To qualify, the customer
must have an income less than 135 percent of the federal poverty
guideline or participate in a federal program, such as Medicaid, SSI or
Food Stamps. Once approved to participate in the program, Odin Mobile
will offer qualifying customers a $10 monthly discount."
Advisory Board
Odin Mobile is creating an advisory board consisting of at least three
people from the blind community. The purpose of the advisory board is
to keep Odin Mobile connected to the needs of its customers.
Specifically, the members will provide Odin Mobile with feedback
regarding its existing services, as well as ideas on how better to meet
customer needs in the future.
Contact
To learn more about Odin Mobile and the services it provides, visit the
Odin Mobile website <http://www.odinmobile.com/> or call 800-826-0337.
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Copyright © 2013 American Foundation for the Blind. All rights
reserved. AccessWorld is a trademark of the American Foundation for the Blind
_______________________________________________
ATI (Adaptive Technology Inc.)
A special interest affiliate of the Missouri Council of the Blind
http://moblind.org/membership/affiliates/adaptive_technology
_______________________________________________
ATI (Adaptive Technology Inc.)
A special interest affiliate of the Missouri Council of the Blind
http://moblind.org/membership/affiliates/adaptive_technology
