On Monday, May 2, 2005, at 09:48 AM, Walter Underwood wrote:
...except that calculating clickthrough percentage is still important, and that requires counting impressions.Counting impressions is essential to their trade, and you'll find that it is
industry standard practice.
Make that "was essential", and "should be a dying practice." Ads have moved to
results-based billing, paying for clickthrough and conversion.
