Re: Companies that use words like best, pioneering, and leaders oflike
I'd call it the craft of marketing or advertising. The point is to sell yourself as much as possible. When I did my CV and wrote a letter of motivation to a private language centre where I seeked employment, I gave my documents to my friend who had previously worked there. She was taken aback and said to me: let me get this strait: are you trying to get a job or are you confessing to a priest? Marketing doesn't work this way; you need to sell yourself as good as you can and as much as you can. Just invent things and attribute them to yourself.
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