Most people would like to think they are different, even better, than most other people in some way. An easy way for people to rank themselves against others is money. People with money often feel they are somehow better, more deserving, than others with less money.
People with money who consider themselves better than others, don't like the idea of the money being the only thing that differentiates them from the masses because if it was, it would mean a) any slob who wins the lottery would suddenly be equal to or better than them, and b) some financial catastrophe could suddenly make them not better than everyone else. So they invent other things that make them better. In particular, all of their senses somehow become more powerful- their palates are easily offended by cheap wine, their ears offended by mass-market stereo, etc. Now they are truly different from the masses in a way that is not dependent on the vagaries of finance! "You are different. You are better than others, your tastes are more refined, you are harder to satisfy, you DESERVE the best, you can afford the best..." High-end audio marketers, like wine marketers, have successfully targeted this sensibility for years. It works becauses it reinforces the insecure customer's need to be better than others. TD -- tyler_durden ------------------------------------------------------------------------ tyler_durden's Profile: http://forums.slimdevices.com/member.php?userid=2701 View this thread: http://forums.slimdevices.com/showthread.php?t=28368 _______________________________________________ audiophiles mailing list [email protected] http://lists.slimdevices.com/lists/listinfo/audiophiles
