Don't worry, Mr. Nonreality, some people just Will Not Get the problem
with selective attention.  And it's not just audiophiles.

It's only relatively recently that there has been any kind of push
towards publication of "negative results" in a number of sciences --
historically, you defined a problem, devised a study to address the
hypotheses, and then  reported the results when you GOT FAVORABLE
RESULTS.  The ones that didn't produce favorable results never saw the
light of day.

It's similar here -- send out cables to be tested, but then make it
clear that if you don't like the results you won't publish them. 
Someone is bound to be sufficiently deluded to give a favorable review
(see all the posts above), and THAT'S the one that will see life in the
promotion.

Leon Festinger's concept of cognitive dissonance is also salient here. 
When we have commited to something (bought a car, acquired a religious
belief, bought a ton of expensive audio gear and become a
true-believing audiophile) we tend to pay attention to things that
reinforce or support our action or belief.  We experience what
Festinger called cognitive dissonance when we encounter information
that tends to cast our choices in a less than positive light -- we'll
read articles praising our swell new car or describing the tenets of
our new religion (whether or not it's the Catholic Church or the Church
of Sound), but will avoid those that lead us in a different direction.

Which is not to say that the "positive" articles in question are wrong,
just that counter messages are avoided -- so the belief in what we
already believe in is continually strengthened, without reference to
more critical kind of information.

Scientists have to work diligently to avoid this;  we all should.

R.


-- 
RonM
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View this thread: http://forums.slimdevices.com/showthread.php?t=81616

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