no worries Rob - it's early days yet, but I think that is exactly 'the sort of thing' we will soon be discussing. No guarantees, but I for one am all for using some form of visual media. Flying gliders can be such a visual thing - speed, grace etc.etc. & great views. If we were to press enough discs, the cost would be acceptable I suspect. If we include them with AEF's we would certainly go through a few -apparently we do at least 13000 AEF's a year in oz!
--- Boonahgliding <[EMAIL PROTECTED]> wrote: --------------------------------- richard you've probably missed a little of what i am saying. i thinkthe whole idea of this "movie" is great. put it on a dvd with lucylearns to fly and give it to every aef we do (nearly 400 a year for us)and the word will get round as the disk gets passed around. what iwas saying is that the gfa could spend 250k australia wide in a month andget little long term benefit. in my business we spend about that per annumand that's in brisbane alone. if we stop the advertising the work stopswithin a fortnight and we are selling a product 3 out of four peopleuse. what i would like to see is the gfa co-ordinate the thing andpay to run off a few thousand disks for clubs todistribute. rob --------- Original Message -------- From:"Discussion of issues relating to Soaring in Australia."<[EMAIL PROTECTED]> To: "aussoaring"<[EMAIL PROTECTED]> Subject: Fwd: Re:[Aus-soaring] GFA Marketing Committee Date: 03/08/04 02:38 sorry - my email address is [EMAIL PROTECTED] ....and it's Wilpena Pound, I just can't type veyr well =) --- McLeanRichard <[EMAIL PROTECTED]> wrote: > Date: Tue, 3Aug 2004 02:14:33 +1000 (EST) > From: McLean Richard<[EMAIL PROTECTED]> > Subject: Re: [Aus-soaring] GFAMarketing Committee > To: Boonahgliding<[EMAIL PROTECTED]>, > "Discussion of issues relating toSoaring in > Australia." ><[EMAIL PROTECTED]> > CC: > > Ifthe need to use or employ professionals is so > 'beyond question' thenwhy is there so much good > amateur stuff on the web? This is the ageof > 'reality > media' where the feeling of 'being right there'is > what sells - gritty, unpolished (to some extent > anyway)shots that show *reality* not staged, studio > polish .. and with thequality of the digicams > available (which I've seen firsthand in thelast few > weeks at my own club) I'm perplexed by all the fuss >about how hard everything is. All we want to do is > collect somesnippets of good footage & put a short > DVD together to catchpeople's attention.Given a bit > of co-ordination & somevolunteers it could cost us > very little. Only small bites from eachbit of > footage > may be suitable (ie. not boring orrepetetive) so we > need as much as we can get. I already have anoffer > of > some great material of wave at Wilpne Pound(thanks > Mark) - if anyone else has anything to contribute >then > I am happy to collect/borrow until we can do >something > with it. > Please email me on [EMAIL PROTECTED] if youcan > help out. > > Cheers, > > RichardMcLean > > --- Boonahgliding<[EMAIL PROTECTED]> > wrote: > >--------------------------------- > the need to use or employprofessionals is beyond > question. the firstquestion however is whatis/would > the budget for such a project be -both fordesigning > a > campaign and implementation - then you havea > frameworkfor the design and also feedback on >results. > for what is a limitedmarket no advertising budget >however large may be cost effective in ourcase. > i believe the answerlies in what mike borgelt > mentioned. > atboonah we have enoughpeople coming and trying > gliding. > the problem hasbeenkeeping them interested and > giving > them value for money. thek-13as our pride of the > fleet was not helpful. > the retentionrate andinterest grew dramatically > with > the purchase of thek-21. we have nowordered a new > (not second hand) single seater. theclub rooms have > beenrenovated with more to follow and we havegood > facilities at both ends ofthe strip. membership has >grown 30% in 18 months. we have just made > allwives/children clubmembers as one "family > membership" and all glider hirefor juniors50% off. > the best advertising we have had has been done for >acouple of give-away flights and we are most > appreciative to thosemediaoutlets who have > supported > us. perhaps it would bepossible for the > gfadevelopment officer to take this approachas > media > outlets are often lookingfor "copy" and weoffer > spectacular footage and excitement. > i suppose mywholepoint is, clubs or any activity > are/is only as vibrant as thepeoplewho drive the > activity and some clubs will be advantagedor > disadvantaged bycircumstances including geographical >location. > paid advertising we havedone rarely gives a >profitable > return (the adelaide uni scenario is dead >setscary!!) > word of mouth and membership activity win hands >downanyday. > rob > --------- Original Message -------- >From:"Discussion of issues relating to Soaring in >Australia."<[EMAIL PROTECTED]> > To:"Discussion of issuesrelating to Soaring in >Australia."<[EMAIL PROTECTED]> > Subject: Re:[Aus-soaring] GFAMarketing Committee > Date: 31/07/0413:18 > > > The direction of thisproject is of someconcern; it > suggests that we've learnt little fromprevious >adventures in this area. > > GFA Executive and Council hasbeendown this road > before in the past. I know - I was there.Theone > thing I recall from previous promotional ventures >was > that glidingpeople, even dedicated gliding people >are > not very good at it, especially inthe selection and >development of promotional material - movies, > videos,brochures andthe like. Most of us who were > still around at thattime will rememberthe saga of > the > "two brochures". > > We approachthechallenge from our background and > experience, not understandingthatthe people we are > trying to reach usually see "gliding" ina > totallydifferent perspective. Quite a few people >in > this listhave already come in enthusiastically with > whatwe think would be "goodstuff". While it is - > for us - it probablywon't succeed inmaking the > sport > sufficiently attractive tothe outsider to want to > have aflight with the view of "taking itup". > > This exerciseneeds to be undertaken by a >professional > public relations outfit, and wehave to beprepared > to > sit on our hands and believe and implementwhat > theycome up with. We also have to be prepared to >pay > what they askand it ain't cheap. These are two > reasonswhy we will almostcertainly not go down that > road. Thus history willberepeated. > > I wish the GFA committee well. However,unless > theydraw on significant expertise in the advertising >and promotional game fromwithin their own ranks, or > are prepared toseek same from elsewhere if theyare > short in that area, I have to bejust a little bit > sceptical of anyspectacular or evensignificant > results. > > Whatever they decide to do,itwon't be easy. We all > know that gliding is a fantastic sport.However the > huge majority of the general population willnever > be > convinced. > > Sorry to be so gloomy,but that's how itis. > > > > > > > > > >--------------------------------- > >_______________________________________________ > Aus-soaringmailinglist > [EMAIL PROTECTED] > http://lists.internode.on.net/mailman/listinfo/aus-soaring > > >________________________________________________ > > Messagesentusing Dodo Internet Webmail Server > >_______________________________________________ > > Aus-soaringmailing list > > [EMAIL PROTECTED] >> > http://lists.internode.on.net/mailman/listinfo/aus-soaring > > >Find local movie times and trailers on Yahoo! > Movies. > http://au.movies.yahoo.com >_______________________________________________ > Aus-soaring mailinglist > [EMAIL PROTECTED] > http://lists.internode.on.net/mailman/listinfo/aus-soaring > Findlocal movie times and trailers on Yahoo! Movies. http://au.movies.yahoo.com _______________________________________________ Aus-soaringmailing list [EMAIL PROTECTED] http://lists.internode.on.net/mailman/listinfo/aus-soaring ________________________________________________ Message sent using Dodo Internet Webmail Server > _______________________________________________ > Aus-soaring mailing list > [EMAIL PROTECTED] > http://lists.internode.on.net/mailman/listinfo/aus-soaring Find local movie times and trailers on Yahoo! Movies. http://au.movies.yahoo.com _______________________________________________ Aus-soaring mailing list [EMAIL PROTECTED] http://lists.internode.on.net/mailman/listinfo/aus-soaring
