skf1 wrote:

At late our club has been attracting several younger members, and we had the
opportunity to ask one of them today what attracted him to our club.

Initially he was his interest to get involved with the sport, and he looked
us up on the Internet - we did not ask him how he knew about the sport.


That is one thing you should do. If you find out how, where, when his interest was created it could be useful data for future marketing efforts.

Secondly he was impressed by our site; he called it "cool".

Congratulations to your web master. What site is it ? Perhaps other club web-masters could learn a thing or two by looking at it.

He was then able to contact the club by e-mail using web site links, got a
prompt reply, this impressed him. He then made his way to the airfield on
his flash motorbike and took a TIF "with a real nice old guy" and he was
hooked.


Quite clearly this Ducatti riding new member is not turned off by older guys
having fun.



But I think you will find that a Ducati is a top of the range bike, performance prestige and price wise equivalent to a Porsche or Ferrari.
This guy sounds like a late 30's - early 40's professional type to me.
Can you give us an accurate age range, profession and City ?
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