I'd add, rather than 're brand' the updates, some line of explanation
in the update window or notification may enhance things quite a bit.
In Windows people don't upgrade the system because they know it will
make it slower, or will send their data to some anti-piracy database
or stuff like that.
A short sentence like "System updates will ensure best functioning of
your system, correct existing problems, enhance your security and make
your experience a lot better !" may help. As stupid as it may seem.

Stefano

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