.ra are real player media files, that is - they contain the actual
streaming audio data.
.ram is a playlist text format, which can have one or multiple lines,
on each line is the URL to an audio or video stream
Linking to .ram is preferred

...though, in most cases, users get a better deal if they are linked
to an embedded player within a browser, rather than a direct link to
the audio.

I can't speak for the BBC, but certainly when you make the Virgin
Radio player appear ( www.virginradio.co.uk/listen on any PC) you'll
get now-playing information and a whole host of other information that
it's hard to give within a direct link to a stream. And, yes, there's
advertising in that player too (the revenue from which partly goes to
the music rights holders). For this reason, and that of branding, it's
better to link to the official player (and the code to do so is at
www.virginradio.co.uk/thestation/linktous ).

For a direct link to most media players within the UK, try
http://www.mediauk.com/content/player.muk which contains almost all
live streams.

--
http://james.cridland.net/contacting_me/

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