This is a fantastic post, Pete, thankyou.

I can't even begin to pick a lot of it appart right now (it's gone six,
and I've had an afternoon of meetings). I think some of what you're
reacting to - and quite rightly - is that you're only seeing one tiny
part of a much bigger project, that is indeed adressing 'what we've got,
and what we can allow people to do with it'. Yes, a lot of this is
obfuscated by saying it's 'web2' - when in fact its just.. Stuff.
Content. The internet. People. I've fallen into my own trap of using a
catch all term to disguise a lot of gnarly underlying issues.

In the way of gnarly issues, they're a way from being sorted yet. But
we're working on it - and kind of from both ends. Hence the odd 'what
makes a good website?' approach.

k



-----Original Message-----
From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of Pete Cole
Sent: 17 July 2006 15:44
To: backstage@lists.bbc.co.uk
Subject: RE: [backstage] Web2.0 - tennets, rules, development
philosophy... I'd love you to give us some feedback

Way back in the mists of the late 20th century I attended a meeting with
someone from Factual and Learning about the Digital Curriculum - at a
time when it was still a thought. We suggested that it would be really
useful if teachers could take the "content" that the BBC produced and
"re-arrange" it to their requirements in their classroom. I suppose this
would now be called creating a mash-up. Such ideas lead to difficult
conversations about what is "content", how can teachers "mash-up" that
content, in what circumstances etc etc. As far as I can see Jam has not
followed up on this.
 
IMHO, the BBC should not try to conform to some definition of Web 2.0
(and what is a lightweight business model - one that is short?), the BBC
should be creative and innovative with what it has got and the delivery
mechanisms at its disposal.
 
The list as presented here seems to be a list of technical things that
can be done but without reference to what those technical things are
being done to (content) and to what end (what/why/how is being
viewed/used and by whom (the audience)). It seems to me the BBC have an
aweful lot of content in an aweful lot of categories and also have an
incredibly diverse audience using a variety of reception devices.
 
What have the BBC got?
Who can use BBC content?
What do the BBC want to enable people to do with it?
What can the BBC allow people to do with it?
 
and from that:
 
How do the BBC want them to do those things?
 
For example, you might decide that you want to enable anyone to do what
ever they like. You recently ran a competition for people to design a
bbc home page, but only a mock up. A theoretical route you could go
would be for bbc.co.uk to disappear and be replaced completely by
'services'. All those competition entries wouldn't have to be mock-ups,
they could be real. Then www.bbc.co.uk might just be the BBCs own hack
at putting a face on those services. iPlayer (or whatever it is called
these days) could be just one of many apps putting a face on
downloads/streams. Back to Jam, the BBC would become a provider of
"content components" to all the VLEs out there (perhaps it already is).
 
On the other hand, given all the rights issues etc etc etc the BBC may
be forced to be a 'closed shop', no body can do much with much of your
content other than look at it and write comments on it. Your list will
produce an excellent, modern web site that elegantly degrades to the
capabilities of the users device and that is developed in a well managed
environment. This doesn't strike me as Web2.0, just web or in fact just
"TV", the box is a browser and that is all you can use to look at it and
you can only look at it in the way it was 'broadcast'.
 
If it seems I have missed the point, I was trying to address "So, I have
a kind of a list of philosophical tennets - ways that code and design
and data and content and whatnot should behave when playing nice on the
internet."
The ways that code etc should behave will depend upon what you are going
to allow; what content can be used to what end and by whom?
 
 
Pete Cole

------------------------------------------------------------------------
---
On 7/14/06, Kim Plowright <[EMAIL PROTECTED]> wrote: 
Hi all 

As threatened, here it is.I'm part of a project internally that is
looking at what the BBC does on the web, and how that should change over
the next 3 years. As part of this, Tom Loosemore, grand paterfamilias of
this list, has asked me to come up with some 'rules of the road for web2
sites'. Nice tight brief there, you'll appreciate. 

So, I have a kind of a list of philosophical tennets - ways that code
and design and data and content and whatnot should behave when playing
nice on the internet. I'd be really interested to hear what everyone
here thinks. Am I missing things? Obviously, I'm an editorial/management
type, so some of this might be barmy. But.. What do you think? Have I
missed anything vital about ways of making sites that play nicely on the
web, and benefit the whole internet more than the organisation? That
are, to nick a popular little motto, 'Not Evil'? 

I'd really appreciate the thinking of you lot here. List follows the
sig..
Let me know if any of the buzzwords are incomprehensible; I've stolen
the categories from http://alistapart.com/topics/ because they seemed to
make sense.

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