On 28/11/06, Richard Hyett <[EMAIL PROTECTED]> wrote:

>
>
> > I trust more the evidence of my own eyes, not some survey that I haven't
read.
>

The evidence of my own eyes is that the HiFi in family homes is gathering
dust, or has become the ocassional play thing of the senior member, the kids
use the computer to listen to their music. All of my nephews and nieces, and
I have a lot, know what YouTube is. It seems obvious to me that this
transition, led by music will mean that they spend more time on the PC,
watching than they do on the TV.

Its a generational thing

not sure i buy this - Youtube is a *new* media experience - it's
active, short form, shareable media at 3 feet

most TV view is lean back, immersive, long form - it meets a
different, more passive need (and i'm personally happy that my kids
are much more interested in active media than passive...)

now since there are only so many hours in the day, it's pretty certain
that TV's dominance in terms of time (and it's *hugely dominant, even
for kids) will be challenged - but yotube won't kill TV - it'll change
it, just like TV changed radio, but radio listening is more popular
than ever.

video didn't kill the radio star - the only media form to die has been
cave paintings, and that's cos caves are cold, and we're less scared
on wild animals now!
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