Brendan Quinn wrote:
The questions were actually [1]
"Do you ever use the internet to...
Download a podcast so you can listen to it or view it at a later time?
Did you happen to do this yesterday, or not?"
Which doesn't seem too misleading to me... Putting in the "listen to it
or view it at a later time" text makes it pretty clear, don't you think?
Looking at the report it's interesting to see the % of people saying
they had done so the previous day remained the same as the previous
period. It would have been nice to know what this % was expressed as a %
of those who had 'downloaded' the podcast rather than as a % of the
sample set.
I'd agree with Luke though in that the term podcast is far too
associated with a single tech producer, Apple, but in the absence of
Seán
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