On 2/26/07, Jason Cartwright <[EMAIL PROTECTED]> wrote:
> Out of interest, how do you stand on hiding ads... (That being an option of Adblock) Probably even worse. Your hurting the website even more - lowering the CTR [1] by registering an impression, yet user has no opportunity to click.
For Google AdSense, the website owner (normally) only earns from PPC http://en.wikipedia.org/wiki/Pay_per_click<http://en.wikipedia.org/wiki/Pay_per_click> - so hiding the ads is just as bad as blocking them entirely. As a point of interest, larger website owners *do* pay for the serving of the ads (as well, in most cases, as the advertiser). Incidentally, I have written stuff (for one of my websites) which blocks website content if the ads don't load. It's quite easy to do, depending on how your ads are being served. If ad-blockers grow, you'll see a ton of these scripts proliferating on the web. (Given the stats from one of the websites I'm responsible for, I estimate that 5% of pages are served to people with adblockers; which I see as fairly acceptable - 20% might not be, though). J
